http://bx.businessweek.com/social-networking/view?url=http%3A%2F%2Fwww.forbes.com%2Fsites%2Fsap%2F2012%2F02%2F23%2Fmore-than-rumor-social-media-can-wreak-havoc-on-the-market%2F%3Ffeed%3Drss_home

Hopefully you all can view this article...it's about how much damage social media can do to businesses and the market. Very interesting to see how much power a few words written online can have.
"Buy on rumor, sell on news. It is easy to say, but difficult to do. After all, many people (consumers, investors and otherwise) don't take time to distinguish between fact and rumor, especially in a digital age when both travel quickly online and social media sentiment can drive an instrument price."

By now, most businesses know they should have a presence on Facebook or Twitter. But the more digitally-savvy businesses often ask, How many? Should you have only one Facebook page? Or multiple ones?