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I thought this article would go well with the Kling reading from the last unit. Here's a company, Hewlett Packard, that is losing workers (about ten percent of them) yet is introducing a new social networking program for those who remain. Of course, this social network has more to do with managing work projects and tasks than just chatting with friends or posting status updates/

I think data-mining is an important statistical analysis tool for organizations, although I think this leads us to another issue of information overload. Companies are compiling all this information through data-mining and then have to create databases to store it all, AND then they have to create software to search through the databases. What a cycle! Seems like the more technology we create the more data we are churning out, leading to information overload.

I think the ability to see who is working on what would be highly valuable for future networking, both to an individual looking for team members or advice with a similar project, or someone who is perhaps looking to spread their name around in hopes of garnering better chances for an internal promotion.

Social media is becoming big business inside businesses.

Someone posted an article earlier that was kinda related to this called "Data-mining your desktop." It was about HP's "Collective" project which would basically work like a facebook for the workplace, which would allow others to see what different projects people were working on and thus potentially setup networking opportunities. I wonder, though, if such tools might actually leave a company more vulnerable to corporate espionage.

It's funny that you posted this just as I was generating ideas for our final project and completing research on the increasingly important role of apps. I had no idea that social business applications are a $6 billion industry, or that companies are using internal programs such as Yammer to bolster communication lines. After reading this article, it makes perfect sense that business wants to capitalize on the social media market, but I always associated networking sites with personal and professional connections. Thanks for the post!