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Five things you may want to know about buddhify 1. buddhify has been designed as a solution to the problem that there is a lot of interest in mindfulness-based meditation nowadays but most of the ways its taught are still stuck in the 20th century 2. buddhify is made by a team who are both properly experienced in traditional meditation and properly knowledgable about technology, innovation and understanding what people really want 3. buddhify aims to start a new wave of authentic modern translations of classic contemplative traditions, so if you don't like it please do make something better. Really 4. Over and above the many good and great meditation teachers who have influenced the app, the perhaps more surprising inspirations behind buddhify are Ira Glass of This American Life, Jad Abumrad of Radiolab, the late Steve Jobs and the emerging culture of urban and pro-social gaming represented by people like Hide&Seek and Jane McGonigal 5. buddhify is called buddhify because a) it's a cute name and b) it's a grateful nod to the roots of mindfulness-based meditation in Buddhism. However the app is for anyone with an interest in developing their mental wellbeing and is not interesting in pushing any particular belief system, religious or otherwise

The concept of NJFP draws heavily on the outcomes defined and measured through triple bottom line reporting - demanding that a company's responsibility be to stakeholders rather than shareholders. In this case, 'stakeholders' refers to anyone who is influenced, either directly or indirectly, by the actions of the company. According to the stakeholder theory, the business entity should be used as a vehicle for coordinating stakeholder interests in a sustainable manner, instead of maximising shareholder(owner) profit. "People, Planet and Profit" are used to succinctly describe the triple bottom lines and the goal of sustainability.

Profit Profit is an aspect shared by all commerce, conscientious or not. Arguably, from the perspective of sustainability, profit is the most critical part of the triple bottom line. If a strong focus is not maintained on the value proposition for the product or service for sale, profits will be affected and consequently a business’s ability to have any impact through its purpose (people and planet) will be eroded.

People "People" (human capital) pertains to fair and beneficial business practices toward labor and the community and region in which a corporation conducts its business. The Global Reporting Initiative (GRI) has developed guidelines to enable corporations and NGO's alike to comparably report on the social impact of a business. [edit]