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Planet "Planet" (Natural capital) refers to sustainable environmental practices. Generally, sustainability reporting metrics are better quantified and standardized for environmental issues than for social ones. A number of respected reporting institutes and registries exist including the Global Reporting Initiative, CERES Community Environment Park, Institute 4 Sustainability and others. [edit]

In terms of a long-term investment proposition, socially responsible investment (SRI) funds are one of the fastest growing prospects in the City of London. This is important not only because blue chip stock valuation is biased two-thirds towards long-term prospect, but also because the City of London is home to many of the world’s largest institutional funds. The City is now managing institutional SRI assets, for the UK market alone, of around $1trillion and it continues to grow fast. When Friends Provident launched the first UK ethical unit trust 'Stewardship Fund' in 1984, city analysts predicted that consumer SRI funds in the UK would eventually (within 20 years) reach a maximum size of £2 million. By 2001, consumer SRI funds had reached to over £4 billion and over £6 billion in 2005 – 3,000 times the original estimate.

. This increased awareness has promoted SRI and ethical activity amongst consumers, spurring the success of ethical corporations, such as the Co-operative Bank and the popularity of fair trade and organic products.

When Pat gets old he can retire comfortably and leave his widow comfortable as well, again was this because of savings, no; Pat got a company pension (inflation adjusted) and health care for the rest of his life with right of survivorship. All of this sounds great, but it wasn’t real; it was all a result of America ability to overcharge the world for capital goods; the costs of all these benefits were passed on to the rest of the world in higher priced capital good and dollar inflation. These programs allowed people to live middle class lives they never earned and could never keep (absent the programs). In fact, by 1970 it cost an American producer more in labor cost per ton of steel than what he could get for it on the world market. The fantasy world America has built post-World War 2 has been falling apart since the 1980s and the last leg, the dollars reserve currency status, is about to go. The disappearance of the American Dream is simply America reverting back to where its populations core values and behavior patterns would naturally take it.

The American Dream is rapidly fading because it was never real or at least never genuinely earned by Americans. When I speak of the “Middle Class”, I don’t simply mean possessing a middle class income, but rather having middle class patterns of behavior and world views. To be middle class is to be future time preference oriented; to accept short term pain for long term gain; to always be looking to get ahead and to plan ahead. Simply put, to be middle class is to consume less than what you produce, reinvesting the excess to produce more in the future.

America was the only large industrial power left standing after World War 2 and because it could charge the rest of the world what it wanted for capital goods, it could extract “rents” to support the fantasy of the American Dream. Consider the 1950s, the beginning of universal White middle-classdom and take a typical Irish guy; Pat. Pat grew up in an ethnic Irish slum like his father and grandfather, but he now can afford to buy a house; is it because he diligently saved his money and stayed focused, no; it is because he can get a VA loan or an FHA loan with no money down and easy payments. Pat dropped out of school at 16 and is not too interested in expanding his skills, is he on the streets, no; because of unions he can get an assembly line job. Moreover, because the NLR act effectively unionized every major industrial company and industry, Pat can look forward to annual raises (regardless of productivity) for his entire working life. When his children are old enough, Pat can afford to send them to college, is it because he saved before each child was born and spaced his children accordingly, no; they can get government loans , grants, and go to a subsides state college. When Pats parents get old they are not a burden, is it because they learned middleclass values and started to save, no; his parents rely on social security and Medicare (after 1965).

Europe is on the verge of a complete and total economic collapse...why?...because for decades their government has used force to take money from those who work hard and then give that money to those who don't work hard.

The capitalist equivalent of a socialist revolution is a Great Depression that wipes out the value of the paper assets the wealthy had accumulated, leaving the government to reallocate the real assets more equally. We almost had this happen in 2008, but the 1 percent blackmailed the rest with fear of collateral damage.

Religion, although it is not the best method of determining moral norms, has often been very effective at promoting them. Religions often satisfy many of Daleiden's criteria for raising people to be conditioned egoists, especially by practicing the aforementioned elements of prosocial training. He suggests that this is what they are doing when they instill a sense of virtue and justice, right and wrong.

Aldous Huxley's novel Brave New World and George Orwell's 1984 imagine dystopian future societies that control the populace by advanced scientific techniques. Harris argues that moral scientists approaching truths does not imply an "Orwellian future" with "scientists at every door". Instead, Harris imagines data about normative moral issues being shared in the same way as other sciences (e.g. peer-reviewed journals on medicine).

Science of morality should identify basic components required for human flourishing, drawing heavily on findings from positive psychology. In a proto-scientific example, Abraham Maslow suggested a hierarchy of needs: basic physical survival, then social and self esteem needs, and lastly philosophical and self-actualization.

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Research looking for optimal ethical systems can draw on all the methods of science, especially those used by positive psychology. While this might include obvious methods like asking people to self-report what they think they need to flourish in life – psychology has shown that people are often surprisingly incorrect on these matters (particularly when it comes to making predictions and recollections). Some cases in point: having too many varieties of consumer goods actually creates consumer choice anxiety; when it comes to removing bandages, Dan Ariely's research suggests that "getting it over with as quickly as possible" may cause more negative memories than if one went slowly (with breaks) while being careful never to reach a 'peak' in pain; stress is not always harmful (such stress is called eustress). While very careful use of self-report can still be illuminating (e.g. bogus pipeline techniques), in the end, unconscious methods of inquiry seem to be more promising. Some unconscious methods of data collection include the Implicit Association Test and neuroimaging. In these ways, science can further our understanding of what humans need to flourish, and what ways of organizing society provide the greatest hope for flourishing.

Extensive study of cooperation has shed some light on the objective (and subjective) advantages of teamwork and empathy. The brain areas that are consistently involved when humans reason about moral issues have been investigated by a quantitative large-scale meta-analysis of the brain activity changes reported in the moral neuroscience literature.[76] In fact, the neural network underlying moral decisions overlapped with the network pertaining to representing others' intentions (i.e., theory of mind) and the network pertaining to representing others' (vicariously experienced) emotional states (i.e., empathy).

There is evidence to suggest that a risk factor for becoming victims of bullying is deficient moral development. Examples of deficient moral development may be something like neglecting an agent's intentions during an action, or blaming them for accidents. In other words, victims of bullying may be more likely to make less accurate moral assessments, for some reason. The researchers also found that, in contrast, bullies were just as morally developed as victim defenders. The difference is that bullies are more able to disengage themselves. That is, for whatever reason, bullies end up suppressing their feelings of compassion and conscience.[77]

2) Play to your cognitive strengths while wired. Caffeine may increase the speed with which you work, may decrease attentional lapses, and may even benefit recall – but is less likely to benefit more complex cognitive functions, and may even hurt others. Plan accordingly (and preferably prior to consuming caffeine!)

Recall from memory may be improved by caffeine (here and here), possibly due to enhancements in memory encoding rather than retrieval per se. Another study shows caffeine can actually impair estimates of “memory scanning” speed (in the Sternberg paradigm), so the failure of many studies to find recall-related effects of caffeine may reflect a speed-accuracy tradeoff at the time of retrieval.

3) Play to caffeine’s strengths. Caffeine’s effects can be maximized or minimized depending on what else is in your system at the time. The beneficial effects of caffeine may be most pronounced in conjunction with sugar. For example, one factor analytic study has shown caffeine-glucose cocktails provide benefits to cognition not seen with either alone.

Withdrawal symptoms can onset within 12 to 24 hours of caffeine consumption and last between 2 and 9 days.

some studies show grapefruit juice might keep caffeine levels in the bloodstream high for longer, though others have found no such effect

Similarly, nicotine may speed the metabolism of caffeine.

4) Know when to stop – and when to start again. Although you may not grow strongly tolerant to caffeine, you can become dependent on it and suffer withdrawal symptoms. Balance these concerns with the cognitive and health benefits associated with caffeine consumption – and appropriately timed resumption.

Long-term ingestion of large quantities of caffeine (by way of coffee) is associated with a variety of health benefits – not only cognitive enhancements but also reduction in risk for type 2 diabetes (c.f.), Alzheimer’s and Parkinson’s . These beneficial effects may be related to the neuroprotective role of adenosine.

Caffeine’s effects might be masked by green tea extract, Kava Kava or St. John’s Wort – all of which contain theanine and are associated with subjective feelings of relaxation – but other preliminary evidence indicates the opposite effect: theanine might actually potentiate the benefits of caffeine on some tasks (reported in longer format here).

In addition, there are well-established cognitive effects where recall is best when it matches the context of encoding – so if you’re caffeinated when you study for the test, you better be caffeinated when you take it.

5) Finding good sources of caffeine Despite the huge variety of sources of caffeine – including caffeinated soap, candy, and of course chocolate – the optimal use of caffeine is likely to involve small, hourly doses along with some cardioprotective agent. Given the high solubility of caffeine, absorption time should not be an issue (but if for some reason it is, try gum). Otherwise, why not enjoy a cup of green tea (coffee-flavored, if you must), as the Chinese have for nearly 5000 years? It’s hard to come by a better longitudinal study than that.