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The concept of NJFP draws heavily on the outcomes defined and measured through triple bottom line reporting - demanding that a company's responsibility be to stakeholders rather than shareholders. In this case, 'stakeholders' refers to anyone who is influenced, either directly or indirectly, by the actions of the company. According to the stakeholder theory, the business entity should be used as a vehicle for coordinating stakeholder interests in a sustainable manner, instead of maximising shareholder(owner) profit. "People, Planet and Profit" are used to succinctly describe the triple bottom lines and the goal of sustainability.

Profit Profit is an aspect shared by all commerce, conscientious or not. Arguably, from the perspective of sustainability, profit is the most critical part of the triple bottom line. If a strong focus is not maintained on the value proposition for the product or service for sale, profits will be affected and consequently a business’s ability to have any impact through its purpose (people and planet) will be eroded.

People "People" (human capital) pertains to fair and beneficial business practices toward labor and the community and region in which a corporation conducts its business. The Global Reporting Initiative (GRI) has developed guidelines to enable corporations and NGO's alike to comparably report on the social impact of a business. [edit]

"They’ll say the IMF is arrogant. They’ll say the IMF doesn’t really listen to the developing countries it is supposed to help. They’ll say the IMF is secretive and insulated from democratic accountability. They’ll say the IMF's economic ‘remedies’ often make things worse – turning slowdowns into recessions and recessions into depressions. And they’ll have a point. I was chief economist at the World Bank from 1996 until last November, during the gravest global economic crisis in a half-century. I saw how the IMF, in tandem with the U.S. Treasury Department, responded. And I was appalled."

Initiative for Policy Dialogue In July 2000 Stiglitz founded the Initiative for Policy Dialogue (IPD), with support of the Ford, Rockefeller, McArthur, and Mott Foundations and the Canadian and Swedish governments, to enhance democratic processes for decision-making in developing countries and to ensure that a broader range of alternatives are on the table and more stakeholders are at the table.

Commission of Experts on Reforms of the International Monetary and Financial System Stiglitz at the World Economic Forum Annual Meeting in Davos, 2009. In 2009, Stiglitz chaired the Commission of Experts on Reforms of the International Monetary and Financial System which was convened by the President of the United Nations General Assembly "to review the workings of the global financial system, including major bodies such as the World Bank and the IMF, and to suggest steps to be taken by Member States to secure a more sustainable and just global economic order".[41] Its final report was released on 21 September 2009.[42][43]

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Coal Ash Is More Radioactive than Nuclear Waste By burning away all the pesky carbon and other impurities, coal power plants produce heaps of radiation

December 13, 2007

The popular conception of nuclear power is straight out of The Simpsons: Springfield abounds with signs of radioactivity, from the strange glow surrounding Mr. Burn's nuclear power plant workers to Homer's low sperm count. Then there's the local superhero, Radioactive Man, who fires beams of "nuclear heat" from his eyes. Nuclear power, many people think, is inseparable from a volatile, invariably lime-green, mutant-making radioactivity. Coal, meanwhile, is believed responsible for a host of more quotidian problems, such as mining accidents, acid rain and greenhouse gas emissions. But it isn't supposed to spawn three-eyed fish like Blinky. Over the past few decades, however, a series of studies has called these stereotypes into question. Among the surprising conclusions: the waste produced by coal plants is actually more radioactive than that generated by their nuclear counterparts.