Porter or Mintzberg: Whose View of Strategy Is the Most Relevant Today? - Karl Moore - ... - 0 views
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Tim Mansfield on 01 Apr 11There are two people, and only two, whose ideas must be taught to every MBA in the world: Michael Porter and Henry Mintzberg. This was true more than 25 years ago, when I did my MBA at USC. These are two academics who have had real impact for a long time. Part of their success, beyond having big relevant ideas, is due to their clear and concise writing skills (There is certainly a lesson in there for many of us business school academics). Both have been very influential in the study of strategy, an area of considerable interest to many Forbes readers. You can contrast their two views as Porter's taking a more deliberate strategy approach while Mintzberg's emphasize emergent strategy. Both are still taught, in fact, I taught Porter's 3 Generic Strategies and his 5 Forces Model not two weeks ago in an undergraduate strategy course at McGill. Which is most useful today?