PPC is a quick way of getting immediate traffic on your website. You bid on keyword/s & the highest bidder will get top ranking when someone searches for that keyword. You pay only when someone clicks on your ad.
Effective online advertising In present time advertisers and PPC campaigns are preoccupied to a disturbing extent with coming on top among Google ads in search result, but most of them are only losing money on PPC and nothing else. Advertising product through PPC is just the beginning of the game.
SEO (Search Engine Optimization) - even the term seems formidable, beyond anyone's knowledge except an SEO expert. We happen to be SEO experts, and the first thing we'll tell you is that anyone can use SEO optimization on their own content. Can, and should - if they'd like their rankings to rise.
It's no secret Microsoft wants in on the search market. Bing launched the website Scroogled.com as a direct attack but understanding the why of Bing taking more shots at Google is not hard, it's all about market share. The website points out that every product that shows up in search results is technically a paid ad, which Google has been open about. Of course, this means fewer products show up in overall search results, but the impact doesn't just stop there.
It's official! All the social media agencies can rejoice! Social media replaces SEO! News services across the web are reporting that Facebook, Twitter, Google+, LinkedIn activity now hold a dominate influence in SERP results. It will be a bitter pill for professional SEOs to swallow because it means they may be out of work for good.
Which is better? It depends on your goals, this article highlights the good and the bad of using both... hint hint, one still holds a greater ROI... Which one do you think it is?
Ultimately, understanding how to balance the implementation of SEO and social media is a key factor in finding success, regardless of the type of website or brand that is being promoted. Effective Internet marketing can be achieved only when a synergy between social media marketing and SEO is found and used properly to help attract the right audience.
How do you get people to link back to your site? Well, other than great content, be sure to include plenty of linkable assets on your sites. Things like infographics, videos, lists, widgets and calculators work well.