The amazing new report of AdWords allows online marketers to optimize and analyze organic as well as paid search traffic in AdWords itself. This is extracted through Webmaster tools and populated in your AdWords account so that you do not have to view the performance of your organic, natural and paid search
Companies are well aware that search engine optimization is a long process which takes in consistent efforts to finally improve the website ranking however, PPC marketing is helpful in targeting customers at right time when they essentially required against promotions and new products.
Long tail keywords are one of the most effective ways to build targeted traffic to your website or blog. Here is a list of free tools that you can use to discover long tail keywords in any niche and build traffic by writing content.