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Link Building is the process of creating inbound links, inbound or backlinks are incoming links to your website. Backlinks are usually a sign of the fame of a website. When you want to increase inbound links to your site, make sure, those links are coming from relevant and quality sites. You can improve your site popularity and increase traffic on your site by link popularity building.

How do you get people to link back to your site? Well, other than great content, be sure to include plenty of linkable assets on your sites. Things like infographics, videos, lists, widgets and calculators work well.

As the CEO of AXZM, Steve Floyd has worked hard to build the company he always wanted to work for. Founding AXZM in the spring of 2003, Steve has since grown his agency into one of the most recognized and trusted digital marketing boutiques in North Texas. Starting his career in the early 2000′s designing for print & web - later evolving into LAMP application development and over the last 5 years, Content Strategy, SEO & Inbound. Steve is also the founder / organizer of the Dallas Content Strategy Group and Co-Chair / Founder of SEMPO NTX.