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At its core, effective brand marketing is all about analytics. Regardless of the strategies and platforms that you choose, it is essential for marketers to discover what works, what doesn't, and what has a scope of improvement. Using analytics is the best way to learn how to maximize results. Which is why about 52% of companies adopted this strategy by 2017. With your website being the center of all of your marketing efforts, analyzing its overall performance is even more important. There are a plethora of web analytics tools to help you understand your website traffic, page views, clicks, keywords that attract traffic, and more. You can use these valuable insights to optimize your site for an improved user experience and greater conversions. Find out Amazing Web Analytics Tools That Can Help Your Ecommerce Store. Visit: https://bit.ly/2G56tWn