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Google's remarketing feature allows retailers to show ads to people who have previously visited their website or used their mobile app. Dynamic remarketing takes this a step further by allowing retailers to show previous visitors ads that contain products and services they viewed on their site. With messages tailored to your audience, dynamic remarketing is helpful to retailers who want to build leads and sales by bringing previous visitors back to their site to complete what they started. Google Dynamic Remarketing efforts are available through the Google Display Network. To get you started, here are five insider tips for your next Google Dynamic Remarketing campaign:- 1. Modify Google Retargeting Member Duration 2. Change Google Dynamic Retargeting Ads Frequency Capping Times 3. Include Images In Your Google Dynamic Retargeting Ads 4. Bid Less On Retargeting Ads For Visitors Who Didn't View Products 5. Adjust Retargeting Bids For Visitor Attributes 6. Use Customer Match to Target Ads to Your Email List 7. Use Remarketing Audiences to Reach Consumers Without Tagging We hope this guide helped you understand the Best Remarketing Practices to boost your conversions.

Local SEO is important for small businesses. Optimizing your local SEO means getting more website traffic and leads. This strategy is more relevant to your local customers and markets your brand, products, and services to them. There are many ways by which you can improve your local search rankings on Google. Some of which are detailed below.

They say a picture is worth a thousand words, which is one of the reasons Image Optimization are so important in ecommerce. Without the customer being able to pick up, touch, and inspect a product, they rely heavily on the images to understand the color, the quality, and the story of the product. In ecommerce, it's critical to find a good balance between image quality and image file size when you save an image for your site. We're going to show you how to do just that in this post. Image File Type Options:- - Working With JPGS - Working With PNGS - Working With GIFS Saving Images Properly:- - Save The Right Dimensions - Save Images For Web - Compress Images For Web Saving images appropriately for the web is an important step to learn early and implement religiously. Even if you only save 10-20% on each image, over time, as your store and website grow, every little KB can add up to some significant savings that will lead to a much more pleasant experience overall for your visitors, customers, and Google.

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