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SEO generates traffic and traffic results to sales. No one can deny the importance of search engine optimization for eCommerce business. If you are brand on your way to enter the realm of SEO marketing, read this article first to know Top e-commerce SEO Mistakes that you want to surely avoid. SEO is a very important digital marketing technique for eCommerce businesses. Even a single eCommerce SEO Mistake can prove to be expensive for your business:- - Ineffective Product Descriptions - Keyword-Stuffing in the Content - Missing Product Reviews - Slow Loading Speed - Lacking Security Encryption - Images Not Optimized - Event Tracking Not Done - Dearth of Description on Product Page - Unoptimized 404 Page - Focusing on Ranking More Than User-Friendliness Just like any other website, the eCommerce website is very much dependent on SEO for its success. One can't ignore the cardinal rules of optimization and risk loosing out on valuable traffic. Having said that these are the key areas to focus on but not the only areas to focus on.

We are often asked by clients about SEO vs PPC, and whether they should be pursuing a SEO program, or a pay per click campaign. Nearly as often, we're asked whether there's any advantage to doing both, or if PPC and SEO are mutually exclusive. SEO and PPC both have the same goal: to increase relevant traffic to your website that converts into sales or lead generation.

Generating website traffic is an issue for every online businesses. With so many brands competing for attention, a strong marketing plan is essential if you're going to get ahead of the game. We talk an awful lot about SEO, but we haven't covered PPC as often. Learn more about SEO vs. PPC Which Provides You the Better Value For eCommerce Store.

Ask any digital marketing group on SEO vs PPC, and you'll be greeted with a whole range of answers from people on both sides. Some people swear only by SEO while others other use PPC to generate traffic. So, which exactly is the best? And why is it the best?

E-commerce websites are growing everyday as 40% of the world's population has bought online and 44% of online shoppers start their buying journey with a search on search engines. Knowing that, e-commerce vendors must be aware of all SEO Optimizations to be well ranked in the SERPs and drive more traffic to their website and generate higher conversions. But the reality is not that bright. E-commerce websites are not that effective when it comes to SEO good practices and tend to foster other acquisition channels such as email marketing. 1) Not targeting their keyword research 2) Cannibalizing their content 3) Duplicating everything 4) Forgetting product reviews 5) Not optimizing URLs 6) Lowering site speed 7) Messing with inlinks 8) Lacking security encryption Changing those Common SEO Mistakes can leverage your overall marketing efforts.

We are a digital marketing agency in Delhi that offers a wide variety of services to help your business grow like SEO, SMO, PPC, Website designing, etc.