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Aurelien FpN

Experiment Shows Up To 60% Of "Direct" Traffic Is Actually Organic Search - 0 views

  • The HTTP technical spec (RFC 2616) says when traversing from an HTTPS site to an HTTP site, a browser should not report where it was. And users can set privacy settings that instruct their browsers never to report this at all.
  • That’s right — for the sake of SEO science, we deindexed ourselves completely for about 6 hours
  • About 10-20% of Firefox, Chrome and Safari desktop traffic reported as Direct is actually Organic. In general, mobile browsers are less likely to report their referrals from Organic search accurately.
  • ...1 more annotation...
  • Perhaps the absence of drop-off in Direct here is because the % of traffic to these pages is much higher from other, non-SEO influenced sources, such as social networks and personal emails (not email from Groupon whose tracking codes provide accurate attribution).
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    "ballpark "
jbfrancepronet

Browser - 0 views

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    Un outil qui permet rapidement de voir comment un site est vu par les robots (quels liens notamment...)
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