Experiment Shows Up To 60% Of "Direct" Traffic Is Actually Organic Search - 0 views
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The HTTP technical spec (RFC 2616) says when traversing from an HTTPS site to an HTTP site, a browser should not report where it was. And users can set privacy settings that instruct their browsers never to report this at all.
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That’s right — for the sake of SEO science, we deindexed ourselves completely for about 6 hours
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About 10-20% of Firefox, Chrome and Safari desktop traffic reported as Direct is actually Organic. In general, mobile browsers are less likely to report their referrals from Organic search accurately.
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