Group items tagged

find new ways of efficiency

arbitration between efficiency and care

a global thinking of the problem

Fighting the attention and desire resource shortage: stoping to use advertisement?

The question is rather here to think the moderation of the psychopower

empower transindividuation, i.e. to make sure that an economic activity creates more possibilities of individuation than it tend to destroy by attempting to capture attention and canalize motivation in a funnel. Empower transindividuation would imply to empowering actors of their own lifestyle, winning back the savoir-vivre prescribing production

Should marketing stop using psychopower?

marketing ethics guidelines

transactions are more likely to be morally defensible if both parties enter it freely and fully informed

the goal of marketing should be to increase the likelihood and frequency of free and informed transactions in the marketplace

putting freedom as a criteria of morality

the industrial use of pycho- and neuropower tend to fall under the category of barriers to freedom

neurotechniques – to capture the attention

psychotechniques – to attempt to create motivation

Most people think commercials are a small price to pay for these benefits

advertising

denying the schemes of addiction and the fact that we are becoming through the objects of attentions

right to avoid attention capture by advertising

progress made in cognitive sciences proving that

reward system being abnormally stimulated

Advertisements exploit

vulnerability and reinforce their overconsumption behaviors

“if food advertising on TV were banned, significant reductions in the prevalence of childhood obesity are possible.” (Veerman et al. 2009)

What is at stake falls to be much more complex than the sole Freedom of Speech invoked for the advertiser

liberty of non-reception

would mean to guaranty every citizen the right to choose where and when he wants to access the advertising information

Change in the industrial and commercial paradigm

Economy of contribution and peer production

An economy of contribution means that users of a service are contributing to the production of these services.

example

is open-source software that are contributively build by potentially hundreds of developers organized in communities

minimize the gap between the producer and consumer

blur the frontier between professionals and amateurs

The Copernican revolution of the Vendor Relationship Management paradigm

change in the commercial paradigm, described as an Intention Economy i.e. the opposite of the Attention Economy

consumers are charged to express and discuss their intention

with businesses rather than the usual paradigm in which businesses where fighting for a piece of canalized motivation

Implementing such a system would nevertheless imply that marketing departments dispose of a system in which they could value their supplies and where they could be easily found by customers. Doc Searls promotes his answer to this issue: the Vendor Relationship Management system.

the belief that free customers are more valuable than captive ones — to themselves, to vendors, and to the larger economy.

To be free

1. Customers must enter relationships with vendors as independent actors.

2. Customers must be the points of integration for their own data.

3. Customers must have control of data they generate and gather. This means they must be able to share data selectively and voluntarily.

4. Customers must be able to assert their own terms of engagement.

5. Customers must be free to express their demands and intentions outside of any one company’s control.

This is a profoundly game-changing approach

big data that is the rush for consumers’ information potentially leading to the same dead-end of attention destruction and affective saturation than the former offline paradigm

VRM system working as a marketplace

the goal of marketing should be to increase the likelihood and frequency of free and informed transactions in the marketplace

less imperfect and less biased information in a cultural context overvaluing transparency, and a bigger atomicity due to the hereafter introduced trend for re-localized peer production.

3.2.2.3 VRM and externalization of the socialization process

Promoting the end of advertisement

means to find a new way to make the information circulate, what was the primary goal of advertisement

Until there is no alternative to massive advertisement campaign for the information circulation, it is indeed hard to ask entrepreneurs and managers to get rid of those successors of propaganda: such a transition process necessarily imply adaptation costs from the producer and the consumer side, and possible competitive disadvantage against competitors still maximizing profit through advertisement means

But the internet transformation of the general organology offers new way to think information circuits and potentially constitute an opportunity to externalize the socialization process of products that is to empower citizen-consumers organized in communities

Empowering groups of citizen doesn’t annihilate the risks of mis-use or counterproductive interest-taker behaviors but a well-designed system of trust between peers could minimize this risk by creating a dependency to what social capital other peers give you, as it is happening in the sharing economy: the credibility of a contributive peer would be guaranteed through what the P2P Foundation calls Feedback systems and peer-police

a strong structuration of products characteristics, allowing customers to personalize their choices according to their desire and constraints: such a “VRM+” system

Marketing would then be the art of being as high as possible in this ranking, as it is happening in SEO for search engines, but in this context of criteria explosion, marketing would then be the disciple of listening to customers’ wishes and aspiration needing an attention, in order to kick in the production or to adapt the following series.

3.2.2.4 Toward a possible equi-power

Such a system would tremendously re-configure the balance of power and tend toward a form of equi-power i.e. a social organization in which abuses of a “big” would be the potential object of a ranking sanction by the peers

self-regulative function

a form of economic Darwinism would let to conscious organization the right to curve their path toward a durable configuration in accordance with the social ecosystem.

the idea of equi-power is a form of homogenization of the social matter, in which the distortions in the balance of power would be compensated by the gathering of small forces sharing a common interest

Such a sanction systems, if successfully implemented, would make value-destructing businesses progressively decline and hopefully bankrupt,

long-term valuable strategic choice

long term satisfyingly high ranking

It would be utopic to think that the “being cool” marketing

would disappear, but marketers would have to make those two objectives compose together.

This social capital contagion is nevertheless a tool that would need to be controlled in its form of violence by extensive testings and iterations with forms of protections for the smallest peers, that is to say to keep this form of social violence to institutionalized, classic forms of businesses, clearly beyond the line of what should be acceptable in the global village.

the goal is here to create an artificial form of majority that is a self-censuring responsible behavior of corporations

There’s an opportunity to disrupt how those organizations work. Intermediaries, though they do a good job, have a few problems — they’re centralized, which makes them vulnerable to attack or failure

They tax the system

They capture data

They exclude billions of people from the global economy

internet of value

With blockchain, we can go from redistributing wealth to distributing value and opportunity value fairly a priori, from cradle to grave.

creating a true sharing economy by replacing service aggregators like Uber with distributed applications on the blockchain

unleashing a new age of entrepreneurship

build accountable governments through transparency, smart contracts and revitalized models of democracy.

The virtual you is owned by large intermediaries

This virtual you knows more about you than you do sometimes

So there’s a strange phenomenon from the first generation of the Internet where the most important asset class that’s been created is data —and we don’t control it or own it.

individuals taking back their identity through your own personal avatar

The financial services industry

antiquated

a complicated machine that does a simple thing

settlement

an opportunity to profoundly change the nature of the entire industry. The Starbucks transaction should be instant.

At the heart of it, the financial services industry moves value.

so this is both an existential threat to the financial services industry and an historic opportunity.

Banks trade on trust

Within the decade, every single financial asset, which is really just a contract

will all move to a blockchain-based format

In the accounting world, a lot of firms rely on costly audits to drive their profits

With blockchain, you could have a third entry time-stamped in a distributed ledger that could be acceptable to any relevant stakeholders from regulators to shareholders, giving you a perfect record of the truth and thus the financial health of an organization.

Nobel-winning economist Ronald Coase argued that firms exist because transaction costs in an open market are greater than the cost of doing things inside the boundaries of the corporation.

four costs — of search, coordination, contracting and establishing trust

Blockchains will profoundly affect all of these.

you can now synthesize trust on an open platform and people who’ve never met can trust each other to do certain things. So this results in a whole number of new business models

It turns out the Internet of Everything needs a Ledger of Everything, because a lightbulb buying power from your neighbor’s solar panel definitely won’t use banks or the Visa network

Right now, governments take tax revenue from corporations, individuals, licenses and so on. All of that can change. We can first of all have transparency in a radical sense because sunlight is the best disinfectant. Secondly, we can open up governments in a different sense of sharing data.

governments can enable self-organization to occur in society where companies, civil society organizations, NGOs, academics, foundations, and government agencies and individual citizens ought to use this data to self-organize and create what we used to call services or forms of public value. The third one has to do with the relationship between citizens and their governments.

There are more opportunities to create government by the people for the people

Electronic voting won’t be delivered by traditional server technology because it won’t be trusted by citizens

In a first phase, the commons simply emerges as an added alternative.

becoming a subsector of society, and starts influencing the whole

phase transition and transformation will need to occur.

how a commons-dominated, i.e. after the phase transition, society would look like.

At its core would be a collection of commons, represented by trusts and for-benefit associations, which protect their common assets for the benefit of present and future generations

The commons ‘rents out’ the use of its resources to entrepreneurs. In other words, business still exists, though infinite growth-based capitalism does not.

More likely is that the corporate forms will be influenced by the commons and that profit will be subsumed to other goals, that are congruent with the maintenance of the commons.

The state will still exist, but will have a radically different nature

Much of its functions will have been taken over by commons institutions, but since these institutions care primarily about their commons, and not the general common good, we will still need public authorities that are the guarantor of the system as a whole, and can regulate the various commons, and protect the commoners against possible abuses. So in our scenario, the state does not disappear, but is transformed, though it may greatly diminish in scope, and with its remaining functions thoroughly democratized and based on citizen participation.

In our vision, it is civil-society based peer production, through the Commons, which is the guarantor of value creation by the private sector, and the role of the state, as Partner State, is to enable and empower the creation of common value. The new peer to peer state then, though some may see that as a contradictio in terminis, is a state which is subsumed under the Commons, just as it is now under the private sector. Such a peer to peer state, if we are correct, will have a much more modest role than the state under a classic state society, with many of its functions taken over by civil society associations, interlinked in processes of global governance. The above then, this triarchy, is the institutional core which replaces the dual private-public binary system that is characteristic of the capitalist system that is presently the dominant format.

fundamental mission is to empower direct social-value creation, and to focus on the protection of the Commons sphere as well as on the promotion of sustainable models of entrepreneurship and participatory politics

the state becomes a 'partner state' and enables autonomous social production.

the state does exist, and I believe that we can’t just imagine that we live in a future state-less society

retreating from the binary state/privatization dilemma to the triarchical choice of an optimal mix amongst government regulation, private-market freedom and autonomous civil-society projects

the role of the state

“the peer production of common value requires civic wealth and strong civic institutions.

trigger the production/construction of new commons by - (co-) management of complexe resource systems which are not limited to local boundaries or specific communities (as manager and partner) - survey of rules (chartas) to care for the commons (mediator or judge) - kicking of or providing incentives for commoners governing their commons - here the point is to design intelligent rules which automatically protect the commons, like the GPL does (facilitator)"

the emergence of the digital commons. It is the experience of creating knowledge, culture, software and design commons, by a combination of voluntary contributions, entrepreneurial coalitions and infrastructure-protecting for-benefit associations, that has most tangibly re-introduced the idea of commons, for all to use without discrimination, and where all can contribute. It has drastically reduced the production, distribution, transaction and coordination costs for the immaterial value that is at the core also of all what we produce physically, since that needs to be made, needs to be designed. It has re-introduced communing as a mainstream experience for at least one billion internet users, and has come with proven benefits and robustness that has outcompeted and outcooperated its private rivals. It also of course offers new ways to re-imagine, create and protect physical commons.

stop enclosures

peer to peer, i.e. the ability to freely associate with others around the creation of common value

communal shareholding, i.e. the non-reciprocal exchange of an individual with a totality. It is totality that we call the commons.

It is customary to divide society into three sectors, and what we want to show is how the new peer to peer dynamic unleashed by networked infrastructures, changes the inter-relationship between these three sectors.

In the current ‘cognitive capitalist’ system, it is the private sector consisting of enterprises and businesses which is the primary factor, and it is engaged in competitive capital accumulation. The state is entrusted with the protection of this process. Though civil society, through the citizen, is in theory ‘sovereign’, and chooses the state; in practice, both civil society and the state are under the domination of the private sector.

it fulfills three contradictory functions

Of course, this is not to say that the state is a mere tool of private business.

protect the whole system, under the domination of private business

protector of civil society, depending on the balance of power and achievements of social movements

protector of its own independent interests

Under fascism, the state achieves great independence from the private sector , which may become subservient to the state. Under the welfare state, the state becomes a protector of the social balance of power and manages the achievements of the social movement; and finally, under the neoliberal corporate welfare state, or ‘market state’, it serves most directly the interests of the financial sector.

key institutions and forms of property.

The state managed a public sector, under its own property.

The private sector , under a regime of private ownership, is geared to profit, discounts social and natural externalities, both positive and negative, and uses its dominance in society to use and dominate the state.

civil society has a relative power as well, through its capability of creating social movements and associations

Capitalism has historically been a pendulum between the private and the public sector

However, this configuration is changing,

the endangerment of the biosphere through the workings of ‘selfish’ market players; the second is the role of the new digital commons.

participatory politics

Peer production gives us an advance picture of how a commons-oriented society would look like. At its core is a commons and a community contributing to it, either voluntarily, or as paid entrepreneurial employees. It does this through collaborative platforms using open standards. Around the commons emerges enterprises that create added value to operate on the marketplace, but also help the maintenance and the expansion of the commons they rely on. A third partner are the for-benefit associations that maintain the infrastructure of cooperation. Public authorities could play a role if they wanted to support existing commons or the creation of new commons, for the value they bring to society.

if a commons is not created as in the case of the digital commons, it is something that is inherited from nature or former generations, given in trust and usufruct, so that it can be transmitted to our descendents. The proper institution for such commons is therefore the trust, which is a corporate form that cannot touch its principal capital, but has to maintain it.