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Jack Park on 15 Jul 08How storytelling communicates complex ideas In this group of pages, some of the underlying mechanisms of storytelling and its relationships to knowledge and knowledge management are revealed: Narrative vs abstract thinking : Jerome Bruner Communications as media : the conventional view of Roman Jakobsen Communications the interactive view : Walter Ong Communications as social flow : David Bohm Stories and archetypes : Carl Jung Engineering vs ecological viewpoints : John Seely Brown Storytelling and the literature of persuasion : Homo vendens Storytelling and genuine persuasion : Storytelling and seduction : Jean Baudrillard Storytelling and openness : de Bono Why isn't storytelling taken seriously? Who's to blame? Why does science despise storytelling? Storytelling and zen: Eastern concepts of knowledge Storytelling and post-modernism: Jean-François Lyotard