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How storytelling communicates complex ideas In this group of pages, some of the underlying mechanisms of storytelling and its relationships to knowledge and knowledge management are revealed: Narrative vs abstract thinking : Jerome Bruner Communications as media : the conventional view of Roman Jakobsen Communications the interactive view : Walter Ong Communications as social flow : David Bohm Stories and archetypes : Carl Jung Engineering vs ecological viewpoints : John Seely Brown Storytelling and the literature of persuasion : Homo vendens Storytelling and genuine persuasion : Storytelling and seduction : Jean Baudrillard Storytelling and openness : de Bono Why isn't storytelling taken seriously? Who's to blame? Why does science despise storytelling? Storytelling and zen: Eastern concepts of knowledge Storytelling and post-modernism: Jean-François Lyotard