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Sensemaking systems don't only help people find stuff faster. That's just the information retrieval part. The bigger story is about augmenting and amplifying our abilities to make sense. Sensemaking adds things like skimming, power reading, organizing, spotting patterns, tracing social networks, taking notes, summarizing, drilling for details, and flagging biases. Reading an article is different from reading a book, and that's different from reading from a collection or stream. Radically new forms of human-information interaction are being enabled by these new technologies. Sensemaking systems not only have front ends (visualization), but also back ends (content analytics and reasoning).

With the economy in a slump and budgets being cut in traditional print and TV advertising campaigns many will be looking to the Web 2.0 world to reach their constituents. So what should be on your Web 2.0 radar for 2009? Web 2.0 gurus give you the low down.

I think that needs to change fundamentally, so that corporations really are in the business of serving all of the factors that help generate wealth-all of the stakeholders, in effect. One way to describe what has to happen, and the way that the situation in the future would be different, would be to describe it as a series of transformations. The first would be a transformation in the market. There would be a real revolution in pricing. Things that are environmentally destructive would be-if they were really destructive-almost out of reach, prohibitively expensive.