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The crowdsourced feedback model provides a community setting for customers to share their ideas and expand on the ideas of other customers. The IdeaScale incentive and voting process is extremely important in harnessing this flow of customer ideas and making it an integral component of product innovation strategies.

While dialog and deliberation techniques (America Speaks, Deliberative Juries, Open Space, World Café, etc) all have important roles to play in increasing public participation, their proponents may benefit from considering some additional working assumptions and principles.