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So far, most investments in EI have been driven by a focus on an increase in efficiency and topdown change of business processes in relatively static value chains. Typical deployment of EI has been based on the idea of an enterprise-wide "big bang" transition to a new "best way of working", pre-conceived largely by a corporate elite of engineers and analysts. The resulting system and the related procedures were supposed to enforce this way of working and make sure that the enterprise would reap the benefits (of efficiency) for some time to come, by discouraging subsequent unofficial forms of smaller-scale and/or bottom-up change. This approach was very much enterprise centric and typically weak in accommodating subsequent change. It is however no longer adequate, because enterprises increasingly need to rely on bottom-up initiative, emergence and flexibility, in order to remain competitive. Due to fierce global competition, enterprises can no longer survive with a focus on efficiency and producing more of the same (for a lower price). Instead, enterprises need to concentrate on value innovation and producing more of not the same (with higher margins). To this end enterprises operate increasingly in dynamic value networks.Therefore EI should be geared towards leveraging creativity, collaboration and change in more dynamic networks to release its full potential as an instrument for value creation. A new objective for EI should be: To stimulate value creation based on innovation and co-creation in a context of networked enterprises that is very much defined bottom-up, by creative, committed workers.

The Global Coherence Initiative empowers co-creation with others for the benefit of all.

Perhaps the most common reason given for joining the microsharing site Twitter is "participating in the conversation" or some version of that. I myself am guilty of using this explanation. But is Twitter truly a conversational platform? Here I argue that the underlying mechanics of Twitter more closely resemble the knowledge co-creation seen in wikis than the dynamics seen with conversational tools like instant messaging and interactions within online social networks.