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The present research analyses the 'social visualization' tool Sense.us, a commercial interactive Web application in which U.S. Census data are visualized. Sense.us was developed as a tool for social data exploration and interaction, in which it would be worthwhile to pay attention to the socio-cultural values that have driven the collection and categorization of the underlying U.S. Census datasets. It is argued that closer attention to value driven U.S. Census statistics would greatly enhance the social appeal of Sense.us, and would be a logical next step in the development of online social visualization tools. In order to allow for explicit socio-cultural values of statistics in online visualizations, three strategies are offered: pro-active annotation; more attention to visual aesthetics; and, a tighter integration of user profiles and represented data.

Sensemaking systems don't only help people find stuff faster. That's just the information retrieval part. The bigger story is about augmenting and amplifying our abilities to make sense. Sensemaking adds things like skimming, power reading, organizing, spotting patterns, tracing social networks, taking notes, summarizing, drilling for details, and flagging biases. Reading an article is different from reading a book, and that's different from reading from a collection or stream. Radically new forms of human-information interaction are being enabled by these new technologies. Sensemaking systems not only have front ends (visualization), but also back ends (content analytics and reasoning).