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Webnauts Net division realigns SEO focus and broadens the scope of their basic service offering. CEO says SXO is a necessity for any SEO firm to survive the coming changes.

The transition from a typical SEO (search engine optimization) strategy to an SXO (search experience optimization) strategy is really not a complex undertaking. Rather, it is really just a shift in mindset.

SXO is the use of various techniques to optimize the experience for the user, from search through conversion. In the world of internet marketing, there are two services related to organic search: search engine optimization and conversion rate optimization.

Briefly stated, search experience optimization is a combination of search engine optimization and conversion rate optimization, but that is far too simple an explanation. As suggested by the name, it focuses on the overall search experience for the user.