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Conversion rate optimization will establish credibility with new users. In the end, you will be handsomely rewarded for helping them find the products and services that they need.

Briefly stated, search experience optimization is a combination of search engine optimization and conversion rate optimization, but that is far too simple an explanation. As suggested by the name, it focuses on the overall search experience for the user.

RDFa rich snippets offer the best gains in terms of improving SERPs (search engine results pages) ranking, CTR (click-through rate) and all-around ROI (return on investment) for your web site.

Rich snippets can boost your site's performance dramatically in two major fashions, by increasing visibility to the search engines, improving CTR (click through rate) and building greater profitability.

Rich snippets bring your site's offering alive in the SERPs (search engine results pages), by providing users with a great deal more information to aid in selecting your site from among the others. They also attract more attention, and help increase your CTR (click through rate).

SXO is the use of various techniques to optimize the experience for the user, from search through conversion. In the world of internet marketing, there are two services related to organic search: search engine optimization and conversion rate optimization.

The transition from a typical SEO (search engine optimization) strategy to an SXO (search experience optimization) strategy is really not a complex undertaking. Rather, it is really just a shift in mindset.