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To become official, "hella" would have to jump through quite a few bureaucratic hoops. It would have to pass through the Consultative Committee for Units (CCU), one of 10 advisory committees of the International Committee for Weights and Measures (CIPM). If the CCU recommends it the CIPM, that board must then decide whether to advance the cause to the General Conference on Weights and Measures (CGPM), the official authority that can make changes to the SI system. That international organization, based in France, includes members from 81 countries. "I think that for a number of reasons it's a long shot," said Ben Stein, a spokesperson for the National Institute of Standards and Technology, the U.S. organization that handles measurements. "The types of things they would consider are is it needed, does it add or reduce confusion, are the names consistent with other names associated with the prefixes?" Sendek argues that the name would honor the scientific contributions of Northern Californians, who have famously popularized the phrase "hella" to mean "a whole lot."