Most people would agree that culture can have a large effect on our daily lives - influencing what we may wear, say, or find humorous. But many people may be surprised to learn that culture may even effect how our brain responds to different stimuli. Indeed, until recently, most psychology and neuroscience researchers took for granted that their findings translated across individuals in various cultures. In the past decade, however, research has begun to unravel how cultural belief systems shape our thoughts and behaviors.
A parody of environmental action sites, this is said to have fooled a fair number of the middle school students who saw it into thinking that they were reading about a real species.