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Developed nations seem to approaching a point where most people are using the Internet, so now Google is looking to nations in Asia that are developing as a new demographic to target for Internet use. With people from these new countries, the amount of information and idea sharing on the Internet has the potential to expand in vast amounts. Google wants to expand to its influence in countries like Vietnam, India, and Indonesia as a way to bring more people online.

This was a smart business move for Google. Not only that, but I think the concept of mass media has changed over the last few years. I used to think of the mass media as a medium for different ideologies and dialects to come together in America to create one larger dialect and ideology shared by our nation. Now, it seems that the mass media does the same except on a global scale. The pace of globalization seems to be on a multiplicative increase along with technology.