For Probiotic Drinks, Asia Is the Place - 1 views
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Nathan Cranford on 30 Sep 12Prashanth Vishwanathan/Bloomberg Meenakshi, one of hundreds of young women who zip around India's dusty streets on scooters promoting the dairy drink Yakult, says health is her best sales pitch. The 22-year-old student knocks on doors two days a week to tell stay-at-home mothers, washing ladies, and residents living in makeshift shacks how Yakult's microbes can help cultivate their "intestinal flora."
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Matt Scheffler on 30 Sep 12Interesting article, it reminds me of some of the issues raised in Global Pharmaceuticals about how medications are regulated differently in different countries. It's funny how these drinks can be called healthier in Asia than in America or Europe, as if the location makes a difference in the contents of the product. Wouldn't it be nice if these companies had to make the same claims everywhere regardless of regional policies?
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Sana Masood on 08 Oct 12This article makes me suspect that the regulations for marketing certain foods and drink in the U.S. and Europe is more strict than in Asia. The FDA has fairly strict regulations, which prevent advertising products with effects that are not proven to be true. The article never really says if the probiotic drinks actually help in the way they are said to, so I can understand if U.S. and American markets are less inclined to allow the companies to advertise the claims.