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IQ was a popular measurement but it did not capture the type of thinking that generated novel solutions to urgent predicaments. First, creativity is not equivalent to intelligence. Second, divergent thinking is central to the concept of creativity. Third, we can develop tests to measure divergent thinking skills. What is the relationship between creativity and intelligence? How do we measure creativity? And what, exactly, is creativity? undergrads were better at solving insight-based problems when they tested during their least optimal time participants who played a difficult working memory game known as the n-BACK task scored higher on tests of a fundamental cognitive ability known as fluid intelligence: the capacity to solve new problems, to make insights and see connections independent of previous knowledge. Cognitive flexibility, the ability to switch between thinking about two concepts or consider multiple perspectives simultaneously