Biodiversity loss matters, and communication is crucial - SciDev.Net - 0 views
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at root is the conflict between the need to radically change our use of natural resources and the desire to maintain current forms of economic growth
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enhancing the media's ability to communicate messages emerging from the underlying science
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governments signed up to the Convention on Biological Diversity (CBD) have missed their 2010 target, set in 2002, of achieving "a significant reduction in the rate of biodiversity loss"
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Finally the apocalyptic tone sometimes used in attempts to drive a message home can further hinder the case for constructive action. Too often, it promotes either cynicism or apathy among those who cannot relate these disaster scenarios to their own personal experience.
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he issues scientists think most important often seem abstract and far removed from the day-to-day concerns of ordinary people
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sloppy scientific reasoning can have a broad and lasting impact
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embed this scientific evidence into viable but sustainable economic growth and development strategies
