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A shift to a genuinely sustainable society will require us to challenge these negative forces, rein in the excesses of corporations and markets, and build an entirely different economy based on wellbeing for the many rather than profits for the few.

Silvia Ribeiro from the campaign group ETC Mexico points out: ‘Collapsing financial markets in Northern countries mean that banks and other investors are now looking desperately for new areas of expansion and speculation. We can see these desires leaving their mark on the Rio+20 process. The “Green Economy” now under discussion would unleash a wave of risky but lucrative new technologies such as synthetic biology, nanotechnology and climate technofixes. This isn’t about finding the best environmental solutions: it’s about creating profitable new investments.’

we cannot afford to live in a world where ecosystems are protected if, and only if, there is more profit to be made by protecting them than by trashing them.

Large polluting industries, business lobby groups and financial institutions are welcomed in as well-meaning ‘stakeholders’ – like mafia bosses invited to a meeting on reducing gang violence.

The businesses with the most wealth and power are those that have flourished in an economy based on the unrestricted use of natural resources and the exploitation of many of the world’s people. Those with the most to lose from a shift to true sustainability are therefore those with the most power to block that change.

the Stockholm Environment Institute calculated that the economic value of the oceans could be reduced by up to $2 trillion per year if climate change is left unchecked

Tom Goldtooth, Executive Director of IEN, said: ‘Systems such as “payment for ecological services” and using forests in carbon offset markets do nothing but make Mother Earth into the World Trade Organization of nature.’

According to Lucia Ortiz of Friends of the Earth Brazil: ‘Trades Unions are getting very concerned about the “green economy” agenda, because it represents a deepening of neoliberal policies, and threatens to undermine the social rights already secured by past struggles. They are working in solidarity with environmentalists, indigenous peoples, farmers and women’s rights activists, calling instead for a transition to a sustainable and just society free from the exploitation of workers and of nature.’

Finally the apocalyptic tone sometimes used in attempts to drive a message home can further hinder the case for constructive action. Too often, it promotes either cynicism or apathy among those who cannot relate these disaster scenarios to their own personal experience.

he issues scientists think most important often seem abstract and far removed from the day-to-day concerns of ordinary people

sloppy scientific reasoning can have a broad and lasting impact

embed this scientific evidence into viable but sustainable economic growth and development strategies