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“I would expect the market for electrics does not depend at all on the development of a [charging] network, given the way in which these vehicles are used,” said Tom Turrentine, director of the Plug-in Hybrid Electric Vehicle Center at the University of California, Davis. Through his survey of 150 people leasing the BMW MiniE battery electric prototype last year, Turrentine discovered that its maximum range of 100 miles per charge was enough to satisfy their normal driving habits. Turrentine found that most MiniE drivers were able to drive between 80 and 100 miles per charge, which they found to be sufficient. “The vehicle meets their needs in this range,” he noted.Market research firm Frost & Sullivan also queried more than 2,000 drivers of all kinds of car nationwide and found that most feel the recharging time for an electric car's battery is acceptable. This satisfaction with the battery's range meant that drivers were able to charge conveniently at home, rather than dealing with the hassle of plugging in at work or in other public parking locations. The relative lack of these recharging locations could prove less of a deterrent to electric car acceptance than was expected, Turrentine said.

When Berlin, Germany, installed a public charging network, the chargers went largely unused by the city’s electric car drivers, he added. Still, electric drivers don't like the notion of getting stranded and sympathized with one another’s plight. MiniE drivers posted their locations on a Web site they shared, so if one of them found themselves far from home with a low battery, they could head to another MiniE driver’s home for some electrons to get home. The home-charging units provided with the cars can juice up a battery more quickly than just plugging into an available 120-volt outlet, getting the driver back on the road in less time. This self-organized grass-roots support network that sprung up through the use of social media is an example of how electric car test drivers have communicated with one another and with carmakers even without organized surveys like Turrentine’s. “Our customers will give us feedback anyway, whether we like it or not,” said Ulrich Kranz, head of BMW’s Project i. Even if drivers infrequently need public charging, knowing it is available provides considerable peace of mind to prospective EV buyers, according to Frost & Sullivan’s director of automotive and transportation research, Veerender Kaul.

Mr. Harris added, "As the market enters a new era that will be driven by audience connections with each other and with brands, we will be focused on personal technology and personal media. To that end, we have also entered into negotiations to strengthen our global capabilities in social media, video and global e-commerce." VGTel anticipates that the deals under discussion will be closed before the end of the second quarter.

In addition to purchasing MeCoupons, VGTel is continuing to look for opportunities to strengthen its mobile and social capabilities. The power of mobile to actively engage consumers via data, voice and sound is driving innovation industry-wide and creating opportunities for companies like VGTel to develop new and compelling offers that enhance connections between consumers, content and brands. Mr. Harris added, “Mobile, along with social, video and commerce will continue to be key areas of focus as we move forward. We will look to build, buy or grow these capabilities rapidly.” VGTel noted that the deal should be completed before the end of the second quarter.