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companies involved say customers' privacy is protected because no personally identifying details are released.
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Although common tracking systems, known as cookies, have counted a consumer's visits to a network of sites, the new monitoring, known as "deep-packet inspection," enables a far wider view -- every Web page visited, every e-mail sent and every search entered. Every bit of data is divided into packets -- like electronic envelopes -- that the system can access and analyze for content.
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There's a fear here that a user's ISP is going to betray them and turn their information over to a third party
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...1 more annotation...
uidelines for behavioral advertising have been outpaced by the technology and do not address the practice directly
- Peter Ruwoldt on 05 Apr 08
  
  Example of where law lags technology
  
  <div class="cArrow"> </div><div class="cContentInner">Example of where law lags technology</div>
  
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Peter Ruwoldt on 05 Apr 08

The online behavior of a small but growing number of computer users in the United States is monitored by their Internet service providers, who have access to every click and keystroke that comes down the line

<div class="cArrow"> </div><div class="cContentInner">The online behavior of a small but growing number of computer users in the United States is monitored by their Internet service providers, who have access to every click and keystroke that comes down the line</div>

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Business & Technology | UW team researches a future filled with RFID chips | Seattle Ti... - 0 views

seattletimes.nwsource.com/...2004316708_rfid31.html issues privacy research rfid sassit security socialnetworking

shared by Peter Ruwoldt on 05 Apr 08 - Cached

The project is meant to explore both positive and negative aspects of a world saturated with technology that can monitor people and objects remotely. "What we want to understand," Borriello said, "is what makes it useful, what makes it threatening and how to balance the two."
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Our objective is to create a future world where RFID is everywhere and figure out problems we'll run into before we get there,
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For more than a year, a dozen researchers have carried around RFID tags equipped with tiny computer chips that store an identification number unique to each tag. Researchers installed about 200 antennas throughout the computer-science building that pick up any tag near them every second.
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...12 more annotations...
The system can show when people leave the office, when they return, how often they take breaks, where they go and who's meeting with whom,
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if people don't see the tags, it's easy to forget they are giving out information whenever they come within range of a reader.
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how to make the technology useful while protecting privacy
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The system is transparent, so each can tell if the other has checked his whereabouts.
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Users can search the calendar to jog their memories about when they last saw someone or how, where and with whom they spent their time.
- Peter Ruwoldt on 05 Apr 08
  
  I can see these things being useful. Like the idea of transparency
  
  <div class="cArrow"> </div><div class="cContentInner">I can see these things being useful. Like the idea of transparency</div>
  
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have been designed to divulge more information than necessary, opening the door to security and privacy problems
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There's no reason to have remotely readable technology in a driver's license," Borriello said. He recommends a system that requires contact with the surface of a reader, so the license-holder knows when information on his license is being read.
- Peter Ruwoldt on 05 Apr 08
  
  Ethical issues to choose the right technology for the problem. Good point
  
  <div class="cArrow"> </div><div class="cContentInner">Ethical issues to choose the right technology for the problem. Good point</div>
  
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data from radio tags can be pieced together to offer a detailed profile of a person's habits without his or her knowledge.
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People don't understand the implications of information they're giving out," Borriello said. "They can be linked together to paint a picture, one you didn't think you were painting."
- Peter Ruwoldt on 05 Apr 08
  
  Critical for people to be street smart. Important role for schools
  
  <div class="cArrow"> </div><div class="cContentInner">Critical for people to be street smart. Important role for schools</div>
  
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Last year, the number of police requests for information from London's RFID-based transit card rose from four per month to 100
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It's important to understand what the technology can do and we, collectively, have to decide what we're going to use it for
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As soon as it becomes widely used, then it's more attractive and people start attacking it," showing its vulnerabilities, Borriello said. The trouble is "by that time, it's hard to change.
- Peter Ruwoldt on 05 Apr 08
  
  Good that someone is being proactive about this.
  
  <div class="cArrow"> </div><div class="cContentInner">Good that someone is being proactive about this.</div>
  
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Peter Ruwoldt on 05 Apr 08

The project is meant to explore both positive and negative aspects of a world saturated with technology that can monitor people and objects remotely. "What we want to understand," Borriello said, "is what makes it useful, what makes it threatening and how to balance the two."

<div class="cArrow"> </div><div class="cContentInner">The project is meant to explore both positive and negative aspects of a world saturated with technology that can monitor people and objects remotely. "What we want to understand," Borriello said, "is what makes it useful, what makes it threatening and how to balance the two."</div>

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Cancel