Business & Technology | UW team researches a future filled with RFID chips | Seattle Ti... - 0 views
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The project is meant to explore both positive and negative aspects of a world saturated with technology that can monitor people and objects remotely. "What we want to understand," Borriello said, "is what makes it useful, what makes it threatening and how to balance the two."
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Our objective is to create a future world where RFID is everywhere and figure out problems we'll run into before we get there,
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For more than a year, a dozen researchers have carried around RFID tags equipped with tiny computer chips that store an identification number unique to each tag. Researchers installed about 200 antennas throughout the computer-science building that pick up any tag near them every second.
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Every Click You Make - washingtonpost.com - 0 views
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companies involved say customers' privacy is protected because no personally identifying details are released.
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Although common tracking systems, known as cookies, have counted a consumer's visits to a network of sites, the new monitoring, known as "deep-packet inspection," enables a far wider view -- every Web page visited, every e-mail sent and every search entered. Every bit of data is divided into packets -- like electronic envelopes -- that the system can access and analyze for content.
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There's a fear here that a user's ISP is going to betray them and turn their information over to a third party
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