IT Conversations | Tools of Change Conference from O'Reilly Media | Scott Sigler - 0 views
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Peter Ruwoldt on 06 Jan 11People need to adapt and have business models that work with the new technologies. This is an example. By the end of Scott Sigler's 20-episode podcast series, EARTHCORE, he had gained 10,000 followers. From there, he engaged the small publisher, Dragon Moon Press, to issue ANCESTOR. Its success on Amazon got the attention of Crown Publishing, which signed him for a five-book deal.