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Peter Ruwoldt

Honda Acura Database Hacked - 0 views

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    The Japanese motor company, Honda, today issued an alert to U.S. customers concerning a security breach resulting from a hacked database. The database that was managed by a third-party marketing group contained confidential information, including names of car owners, personal e-mail addresses, and even Vehicle Identification Numbers (VIN).
Peter Ruwoldt

Every Click You Make - washingtonpost.com - 0 views

  • companies involved say customers' privacy is protected because no personally identifying details are released.
  • Although common tracking systems, known as cookies, have counted a consumer's visits to a network of sites, the new monitoring, known as "deep-packet inspection," enables a far wider view -- every Web page visited, every e-mail sent and every search entered. Every bit of data is divided into packets -- like electronic envelopes -- that the system can access and analyze for content.
  • There's a fear here that a user's ISP is going to betray them and turn their information over to a third party
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  • uidelines for behavioral advertising have been outpaced by the technology and do not address the practice directly
    • Peter Ruwoldt
       
      Example of where law lags technology
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    The online behavior of a small but growing number of computer users in the United States is monitored by their Internet service providers, who have access to every click and keystroke that comes down the line
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