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On his way to become the world's most powerful data tycoon the player obtains data from a variety of sources - be they legal or illegal - and forms strategic alliances with other players. The Data Dealer´s growing empire has to be defended from various threats, such as competing players trying to hack into the database, complaining citizens, critical media and privacy activists. The project deals with questions as: Which personal data is available? Who collects this data? What are their intents? What could it be used for?

Je n'irai pas plus au McDo après cette campagne, mais je trouve l'expérience de transparence inspirante de même que l'interface et l'intégration avec les médias sociaux.

Completely agree! sad to say, but when it comes down to who are the more apt to use 2.0 technologies in a trasparent way, big corps are way ahed (until now).