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shared by Mari Hopland on 16 May 14 - No Cached

Myths about Student Internet Use
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it's dangerous to assume that students are technology experts.
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If they don't perceive an immediate payoff for their efforts, they won't click on a link, fix an error, or read detailed instructions.
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In particular, students don't like to learn new user interface styles
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Students don't go for fancy visuals and they definitely gravitate toward one very plain user interface: the search engine. Students are strongly search dominant and turn to search at the smallest provocation in terms of difficult navigation.
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When students want to learn about a company, university, government agency, or non-profit organization they turn to search engines to find that organization's official website. They don't look for the organization's Facebook page.
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