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no one has unlocked social media in a way that demonstrates return on marketing objectives, such as reasonable expected range of outcome at for set amount of resource allocation

There is no such thing as “free media,” free media is just media you achieve by spending your time and money on developing assets that reduce the amount of money you had to spend to “buy media.”

What is more common is allocating far less budget to social media and looking at it more like buying a lottery ticket

One thing all podcasters and producers will need to keep in mind is a lesson to be learned from traditional media … always plan for the next thing.

Papandreou called for an end to "state, federal, and local land use policies that are literally forcing people to have to drive" and told Wired.com we're on the cusp of an inevitable "mode shift" away from individual car ownership toward a greater reliance on mass transit and sustainable transport.

"cars have a right to housing and people don't."

It's brought us to the point where most Americans consider automobile ownership an essential key to a productive, fulfilling life.

Consumers are key for companies. Key because they’re clients and best advocates of the brand.

CRM is meant to increase loyalty by offering information and generating repeat business.

Web offers to brand a vast conversation facilitator toolbox such as blogs, forums, twitter, digg-like platforms, social networks, and instant chats to develop an intense relationship with consumers.

Meanwhile, some travel suppliers are providing social networking products, and others plan to later this year.