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"The Year Ahead in IT, 2012 January 6, 2012 - 3:00am By Lev Gonick This series of annual Year Ahead articles on technology and education began on the eve of what we now know is one of the profound downturns in modern capitalism. When history is written, the impact of the deep economic recession of 2008-2012 will have been pivotal in the shifting balance of economic and political power around the world. Clear, too, is the reality that innovation and technology as it is applied to education is moving rapidly from its Anglo-American-centered roots to a now globally distributed dynamic generating disruptive activities that affect learners and institutions the world over. Seventy years ago, the Austrian-born Harvard lecturer and conservative political economist Joseph Schumpeter popularized the now famous description of the logic of capitalism, Capitalism, Socialism, and Democracy. The opening of new markets, foreign or domestic … illustrate(s) the same process of industrial mutation - if I may use that biological term - that incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one. This process of Creative Destruction is the essential fact about capitalism. Our colleges and universities, especially those in the United States, are among the most conservative institutions in the world. The rollback of public investment in, pressure for access to, and indeterminate impact of globalization on postsecondary education all contribute to significant disorientation in our thinking about the future of the university. And then there are the disruptive impacts of information technology that only exacerbate the general set of contradictions that we associate with higher education. The faculty are autonomous and constrained, powerful and vulnerable, innovative at the margins yet conservative at the core, dedicated to education while demeaning teaching devoted to liberal arts and yet powerfully vocatio

"A Program Is Not a Plan January 13, 2011 By John N. Gardner and Andrew K. Koch One of the main thrusts of what has come to be called "the undergraduate student success movement" is misguided. Yes, we did mean to use the term "misguided." A strong word and a strong assertion, but we have equally strong evidence. Simply stated, higher education institutions in the United States focus heavily on student success programs, but rarely do they have a comprehensive plan to guide those programs. In the absence of a plan, redundancies and gaps occur, and retention stagnates. In short, a program or programs do not a successful plan make. Of course, making this assertion means that John Gardner, one of this essay's authors and a key architect in the national student success movement, has to admit that over the years he may not have given the best advice to all people at all times. For about three decades, Gardner has gone around the country telling college educators that their institutions need to adopt or adapt one form of student success program or another. Drawing from his experiences, the recommended program was often a first-year seminar -- a contemporary staple in the American college curriculum that dates back to the 1880s. And, in fact, research does correlate participation in first-year seminars with positive differences in student retention and graduation rates. At the same time that Gardner was advocating for first-year seminars in particular, he was also advocating for a broader philosophical approach to the first year. He coined the term, "the first-year experience," and meant it to encompass a total campus approach to the first year, not a single program. Upon reflection, it seems that speaking about one program extensively while at the same time advocating for a collective approach may have fostered a bit of confusion. And today the "first-year experience" can mean anything from a single course to a full-fledged coordinated effort to improve the fir

"The Disruption Is Here September 15, 2011 - 3:00am Michael Staton A recent essay here by Robert Archibald and David Feldman challenged the idea of a "higher education bubble." They argued that a degree, even an expensive degree, is still worth it. They correctly pointed out that a degree is not an asset that responds to supply and demand like other markets. Their point that "on average most of us are average, and the data show that college is a very good investment for the average person," is true enough. But their real message was: there's no need to panic, the status quo is still working. I disagree. Said essay is part of a broader continuing discussion, this round set off by Peter Thiel's statements surrounding his 20 Under 20 Program encouraging students to "stop out" of college - with the idea that they are more likely to achieve entrepreneurial breakthroughs on their own than with more formal education. Thiel is a managing partner at one of the venture investors, Founders Fund, in my company, Inigral. Ironically, Inigral serves educational institutions with our Schools App, and most of our clients are traditional colleges and universities. (Schools App is a community platform inside Facebook and on mobile devices that helps to welcome the incoming class during the admissions, orientation, and first-year experience, making sure students find their "fit" and get off on the right foot.) So my company helps keep students in college while Thiel is going around talking about the potential value of "stopping out." Given this irony, people often ask me what I think about Thiel's comments suggesting that higher education is in a bubble. Here's what I think: He is mostly right, but the future prospects for education are more optimistic than Thiel suggests for two primary reasons: 1) Though it looks like an economic bubble, it's unlikely that there will be a precise moment in which the market crashes. Instead, there will be a slow market shift towards amor

"February 2, 2012 Multiyear Study of Community-College Practices Asks: What Helps Students Graduate? By Jennifer Gonzalez Community colleges are brimming with programs and policies designed to help students complete their studies. Practices like requiring orientation and establishing early-academic-warning systems have sprouted since 2009, when President Obama announced that he wanted to make the United States the best-educated country in the world by 2020. Now the questions for the nation's community colleges are: Which of the practices work and why? And perhaps most important, how do colleges expand them to cover all students? A new, multiyear project led by the Center for Community College Student Engagement will attempt to get some answers. The research organization plans to analyze data from four different but related surveys and produce reports annually for the next three years. The surveys represent responses from the perspective of entering and experienced students, faculty members, and institutions. Kay M. McClenney, the center's director and a senior lecturer in the Community College Leadership Program at the University of Texas at Austin, says the project will allow community colleges to make more-informed decisions about how they spend money and about the type of policies and programs they want to emphasize. The first of three reports, "A Matter of Degrees: Promising Practices for Community College Student Success" was released last week. It draws attention to 13 strategies for increasing retention and graduation rates, including fast-tracking remedial education, providing students with experiential learning, and requiring students to attend orientation. The strategies specified in the report are not new. In fact, many of them can be found at two-year colleges right now. But how well those strategies are working to help students stay in college and graduate is another matter. The report found peculiarities among responses on similar topics, sugges

Gates-funded project, 26 teachers across the country who have had uncommon success in helping remedial students. Goal of the project is to identify successful teaching strategies to achieve 80% success rates with remedial students.

"Alan Jacobs - Alan Jacobs is the Clyde S. Kilby Professor of English at Wheaton College. He blogs at ayjay.tumblr.com. The Great Unbundling of the University By Alan Jacobs Jan 23 2012, 2:14 PM ET 14 The bundle of knowledge and certification that have long-defined higher education is coming apart, but what happens now? Felix Salmon tells the story of how Sebastian Thrum was so overwhelmed by the success of his online Introduction at Artificial Intelligence course -- 160,000 students enrolled! -- that he decided to quit teaching at Stanford and start his own online university, where he'll begin by teaching the people who sign up how to build a search engine. Well, how cool is this? There are about a thousand things I could say about this development, but let's boil it down to the essentials. For a long time now, universities have flourished by offering a bundled package of knowledge and credentialing. People attended university in order to learn stuff that they couldn't learn elsewhere -- because the experts weren't elsewhere -- and to be certified by those experts as having actually learned said stuff. The bundle has been a culturally powerful one. But now: unbundling. Clearly, many universities have come, or are coming, to the conclusion that their primary product is the credentialing, and that they can give knowledge away either as a public service or as brand consolidation (choose your interpretation according to your level of cynicism). Those 160,000 students may have learned a great deal about artificial intelligence, and the successful ones received a "statement of accomplishment ... sent via e-mail and signed by Sebastian Thrun and Peter Norvig." But in announcing the course the instructors were careful to note that the "statement of accomplishment ... will not be issued by Stanford University." The big question for universities going forward is this: Can control of credentialing last for long without control of knowledge? If a great many people learn

"Big Data's Arrival February 1, 2012 - 3:00am By Paul Fain New students are more likely to drop out of online colleges if they take full courseloads than if they enroll part time, according to findings from a research project that is challenging conventional wisdom about student success. But perhaps more important than that potentially game-changing nugget, researchers said, is how the project has chipped away at skepticism in higher education about the power of "big data." Researchers have created a database that measures 33 variables for the online coursework of 640,000 students - a whopping 3 million course-level records. While the work is far from complete, the variables help track student performance and retention across a broad range of demographic factors. The data can show what works at a specific type of institution, and what doesn't. That sort of predictive analytics has long been embraced by corporations, but not so much by the academy. The ongoing data-mining effort, which was kicked off last year with a $1 million grant from the Bill and Melinda Gates Foundation, is being led by WCET, the WICHE Cooperative for Educational Technologies. Project Participants American Public University System Community College System of Colorado Rio Salado College University of Hawaii System University of Illinois-Springfield University of Phoenix A broad range of institutions (see factbox) are participating. Six major for-profits, research universities and community colleges -- the sort of group that doesn't always play nice -- are sharing the vault of information and tips on how to put the data to work. "Having the University of Phoenix and American Public University, it's huge," said Dan Huston, coordinator of strategic systems at Rio Salado College, a participant. According to early findings from the research, at-risk students do better if they ease into online education with a small number of courses, which flies in the face of widely-he

"Technology Is at Least 3 Years Away From Improving Student Success January 13, 2012, 7:34 am By Josh Fischman Las Vegas-At the very start of the Higher Ed Tech Summit here this week, James Applegate threw out a challenge. Mr. Applegate, vice president for program development at the Lumina Foundation, told an overflow crowd that the United States needed 60 percent of its adults to hold high-quality degrees and credentials by the year 2025. During the rest of the day, technology executives described programs that could improve graduation rates and learning, but won't be able to do so for several years. They collect many points of data on what professors and students do, but can't yet say what results in better grades and graduation rates. "We're beginning to get lots of data on things like time of task, but we don't have the outcomes yet to say what leads to a true learning moment. I think we are three to five years away from being about to do that," said Troy Williams, vice president and general manager of Macmillan New Ventures, which makes the classroom polling system called I-clicker. "These are really early days," agreed Matthew Pittinsky, who runs a digital transcript company called Parchment and was one of the founders of Blackboard. There's lots of technology out there that's outcome-related. For instance, at the meeting, which is part of the international Consumer Electronics Show, the interactive textbook publisher Kno announced a suite of new features. One of them, a performance gauge callled Kno Me, gives students information about how much time they spend on different sections of a book, the results of quizzes, and the kinds of notes they took. "With thousands of students using these books, we can show them which of these variables are related to students-anonymous, of course-who get A's, or B's, or C's, so students learn what kind of activity leads to the best results," said Osman Rashid, the company's chief ex

"Annals of Higher Education Get Rich U. There are no walls between Stanford and Silicon Valley. Should there be? by Ken Auletta April 30, 2012 Students at the Institute of Design at Stanford, or d.school, work this spring on an irrigation project for farmers in Burma. The work is part of the university Students at the Institute of Design at Stanford, or d.school, work this spring on an irrigation project for farmers in Burma. The work is part of the university's focus on interdisciplinary education. Photograph by Aaron Huey. inShare214 Print E-Mail Single Page Related Links Audio: Ken Auletta on Silicon Valley and Stanford University. Keywords Stanford University; Silicon Valley; John Hennessy; Education; Entrepreneurs; Distance Learning; Technology Stanford University is so startlingly paradisial, so fragrant and sunny, it's as if you could eat from the trees and live happily forever. Students ride their bikes through manicured quads, past blooming flowers and statues by Rodin, to buildings named for benefactors like Gates, Hewlett, and Packard. Everyone seems happy, though there is a well-known phenomenon called the "Stanford duck syndrome": students seem cheerful, but all the while they are furiously paddling their legs to stay afloat. What they are generally paddling toward are careers of the sort that could get their names on those buildings. The campus has its jocks, stoners, and poets, but what it is famous for are budding entrepreneurs, engineers, and computer aces hoping to make their fortune in one crevasse or another of Silicon Valley. Innovation comes from myriad sources, including the bastions of East Coast learning, but Stanford has established itself as the intellectual nexus of the information economy. In early April, Facebook acquired the photo-sharing service Instagram, for a billion dollars; naturally, the co-founders of the two-year-old company are Stanford graduates in their late twe

"University Ventures Letter Volume II, #2 Announcing University Ventures Thirty years ago America was an economic basket case. The official unemployment rate in 1982 exceeded 10%, but apples-to-apples unemployment (counting it the way we do today) was over 16%. Inflation was north of 6% and the prime interest rate reached 21.5% in June 1982. Things weren't much better in the UK where deindustrialization had resulted in unemployment over 20% in many regions, and where the 'workshop of the world' became a net importer of goods for the first time ever. It's always darkest before the dawn. So few recognized we were on the verge of a revolution in information technology that would drive productivity increases across almost all industries and create new ones over the next two decades. If there's any consensus at all in today's debate about how to rekindle economic growth, it's the importance of education, and particularly higher education. We need more educated workers to innovate and increase productivity. Not coincidentally, the largest industry that has not seen much in the way of productivity improvements since 1982 is education. All but a handful of the 170 million students currently enrolled at tertiary institutions around the world are learning the way their parents and grandparents learned (often learning virtually the same curriculum). The 'sage on a stage' model remains unchanged, and the well over $1 trillion in annual spending on higher education continues to be directed to the same functions. And so the stage (if not the sage) is set for the world to focus on higher education as it never has before, and for dramatic changes in programs, delivery models, costs and learning outcomes. While the private sector will play a key role in this next revolution, it cannot succeed alone. Traditional universities and colleges - public and private -- will be the crucibles of change, in partnership with entrepreneurs and companies. The

"January 24, 2012 Colleges Can Take 4 Steps to Assure Quality, Group Says By Dan Berrett Increasing the percentage of college graduates in the United States has become a collective aspiration of policy makers, advocates for higher education, and President Obama. But this push for quantity will mean little if colleges cannot demonstrate the quality of the degrees they confer, says an advocacy group. The group, the New Leadership Alliance for Student Learning and Accountability, released today a set of guidelines it says will help colleges assess and improve student achievement and, in the process, better demonstrate the quality of their offerings. The guidelines are being presented at the Council for Higher Education Accreditation's annual meeting in Washington, with endorsements from 27 organizations, chiefly accreditors and associations. The guidelines stake out four broad principles of assessment and accountability for a college to follow: setting ambitious goals for the outcomes of undergraduate education; gathering evidence about how the institution is faring in pursuit of those outcomes; using that evidence to improve learning; and sharing the results. The essential idea is to clearly articulate and make intentional the objectives that guide student learning, said David C. Paris, executive director of the alliance. "That's our goal," he said, "an evidence-based profession." The alliance was started in 2009 by several higher-education leaders and foundations to respond to growing calls for accountability in the sector. The assumption was that colleges needed to define how they would substantiate student learning-or lawmakers would do it for them. The new guidelines expand on the alliance's previous efforts, including a statement of principles to guide student learning, which were released in 2008, and a pledge by more than 100 college presidents to take steps at their institutions that are largely identical to the ones set out in the new guidelines. O

Washington Post Change.org emerges as influential advocate on issues from bullying to bank fees By Ylan Q. Mui, Published: January 23 Ben Rattray knows that revolution does not always happen spontaneously. The 31-year-old entrepreneur rattles off a list of populist actions over the past year: the consumer revolts against Bank of America's and Verizon's unpopular fees, a drive to enlist the San Francisco Giants to speak out against anti-gay bullying, a petition forcing the South African government to address the rape of lesbians. Each campaign won thousands of supporters, inflamed public opinion, and drew the ire of corporate executives and political leaders. But these were not impromptu rebellions that chanced upon success. They were carefully nurtured by Rattray's fledgling company, a social media site called Change.org that has emerged as one of the most influential channels for activism in the country. "We're in the business of amplifying," Rattray said in an interview. "We're trying to change the balance of power between individuals and large organizations." Rattray said his firm is profitable and hopes to bring in tens of millions of dollars in annual revenue within a few years. It makes money by running campaigns for advocacy groups such as Amnesty International in exchange for a fee. Ordinary users can create an online petition for free. The company, which has headquarters in the District and in San Francisco, has exploded over the past year, growing from a staff of 20 to about 100, with offices around the world. Though originally conceived as a nonprofit, Change.org is now part of an emerging group of "social benefit corporations," such as Patagonia, that seek to both make money and do good. Fueling Change.org's rise is the wave of global unrest that has given birth to other viral movements such as Occupy Wall Street. But Rattray calls these movements "radically under- optimized." They have no leaders and no coordinated mi

"Ready for Change.edu? January 11, 2012 - 3:00am By Paul Fain Andrew S. Rosen takes the long view when talking about higher education. As CEO of Kaplan, Inc., he often defends the role of for-profit colleges in an evolving marketplace, peppering versions of his stump speech with tales about the creation of public universities and community colleges. His point is that some skepticism about for-profits is similar to the snobbery those older sectors faced from elite private higher education. Rosen goes further in his debut book, Change.edu: Rebooting for the New Talent Economy, which attempts to paint a picture of higher education's future as well as its history. He also takes a turn as a journalist of sorts - an interesting twist for the former general counsel of the Washington Post Co. - writing about his campus visits to other institutions, a couple of which are Kaplan competitors. The book is ambitious in its scope, particularly for an author with obvious vested interests. But most reviewers have given Rosen high marks. Kirkus Reviews writes: "Incredibly, his argument never comes off as self-serving; the author's thorough exploration of 'Harvard Envy' and the rise of 'resort' campuses is both fascinating and enlightening." Rosen recently answered questions over e-mail about his book, which was released by Kaplan Publishing. Q: The book arrives amid a series of challenges for your industry. What did you hope to accomplish by writing it? A: I've spent most of my life studying or working in education, with students of all ages and preparation levels: top students from America's most elite institutions and working adults and low-income students who have few quality choices to change their lives. I've come to see how the American higher education system (as with K-12) is profoundly tilted in favor of those who already have advantages. Our society keeps investing more and more in the relatively small and unchanging number of students who have the privil

"Tue, Jan. 31, 2012, 3:01 AM Global contest will lead to help during heart attacks By Marie McCullough Inquirer Staff Writer SEPTA station manager Garry Deans saved a man´s life this month because he knew the location of an AED. MICHAEL S. WIRTZ / Staff Photographer SEPTA station manager Garry Deans saved a man's life this month because he knew the location of an AED. Do you know where the nearest defibrillator is located? Yes No View results Post a comment RELATED STORIES Join the MyHeartMap challenge PHILLY.COM's TOP FIVE PICKS Mayor Nutter outraged at suspect's bail Media misled about whereabouts of Santorum daughter Parents: Disabled daughter's transplant could happen Where's the school choice, Chaput? Contest's 1st clue: Find the pig Around the world, the hunt is on for thousands of lifesaving portable medical devices that are hanging in public places - in Philadelphia. Why would someone in, say, Abu Dhabi care about finding devices in Philadelphia? Because a University of Pennsylvania project to map the locations of automated external defibrillators (AEDs) throughout the city has mushroomed into a global "crowdsourcing" competition fueled by the Internet, Facebook, Twitter, smartphones - and the chance to win cash prizes up to $10,000. The ultimate prize, of course, will be saving the lives of cardiac-arrest victims. Penn plans to create an interactive online AED registry that will, for the first time, enable the city's 911 system, emergency responders - and any bystander with a phone - to quickly locate an AED. Beginning Tuesday, participants in Philadelphia will use a free app downloaded to their phones to transmit photos and locations of the city's estimated 5,000 AEDs. These backpack-size machines can assess a cardiac-arrest victim and, if appropriate, deliver an electric shock to restart the heart. Studies show even sixth graders can follow an AED's step-by-step audio directions. But in this age of cyber collaboration, the contest, called "

"Holding Presidents Accountable for Learning September 23, 2010 In an uncommon strategy to improve graduation and retention rates, the Board of Regents of the University System of Georgia summoned the presidents of its 35 colleges and universities, one by one, to account for problems at their institutions and present three-year plans outlining how they hope to boost the measures of student success. The systemwide challenge was issued earlier this year by Willis J. Potts, Jr., the straight-talking chairman of the Board of Regents and retired paper industry executive. "We have a funding system here in Georgia that financially rewards institutions based on [enrollment] growth," Potts said. "Having been in manufacturing, I know the factor that needs to be studied is what kind of finished product is coming out the other end. Less than 60 percent of the students in our system graduate within a six-year period. I know of no other process that would achieve 60 percent [success] and go out and brag about it." Reflecting on this, Potts said, he and his colleagues were driven to find out what was holding the system's institutions back. So they went straight to the top - at each institution."

Most colleges want to do more with less. The University of Southern Maine had to. The institution has been facing dual crises: a deficit and a six-year graduation rate of 34 percent for first-time, full-time students, compared with 56 percent nationally. "We're hemorrhaging students each year," said Selma Botman, president of Southern Maine. So the university took a hard look at support for its almost 8,000 undergraduates. "We found that we had lots of stuff, but not much of it was coordinated in any way," said Susan M. Campbell, associate vice president for academic affairs. She led a major reorganization. On its three campuses, the university eliminated offices of academic advising, career services, and early student success, and laid off 21 employees. At the same time, it created a student-success center on each campus, in Gorham, Lewiston, and Portland, rehiring 11 people to run the one-stop shops. "The question was, Can we achieve savings through an integrated model?" Ms. Campbell said. The short answer: yes. The university has saved almost $370,000 in base salaries over all. But that move had another price: six age-discrimination complaints, still pending, from former employees who were not rehired.

"Technology and the Completion Agenda November 9, 2010 The White House, the Lumina Foundation for Education, and the Bill and Melinda Gates Foundation: Call them the Three Tenors of the completion agenda. In one of his first speeches as president, Barack Obama emphasized the need for a higher rate of postsecondary completion. Lumina had already been investing in projects designed to get more Americans into college and out with a degree. And Gates has, in recent years, made college completion as basic to the legacy of its eponymous benefactor as, well, BASIC. (Others have since echoed the call.) Now, the technology section is joining the band - and may be holding the instruments that could make the whole song a hit: data analytics. "This has been building for a while," says Donald Norris, president and founder of Strategic Initiatives, Inc., a consulting firm specializing in "transformative change" in higher ed and elsewhere, which has lately taken a strong interest in analytics. But only now, Norris says, as institutions grapple with the challenge of enrolling more students and increasing success with fewer resources, has the subject of data analytics - and the tools that technology vendors have been developing to wield those data - emerged at the forefront of conversations about technology in education. Data analytics is shorthand for the method of warehousing, organizing, and interpreting the massive amounts of data accrued by online learning platforms and student information systems - now as elemental to higher education as classrooms and filing cabinets - in hopes of learning more about what makes students successful, then giving instructors (and the platforms themselves) the chance to nudge those students accordingly. "

"January 13, 2011 Scientists Fault Universities as Favoring Research Over Teaching By Paul Basken The United States' educational and research pre-eminence is being undermined, and some of the chief underminers are universities themselves, according to articles this week in Science and Nature magazines. Universities are aggressively seeking federal dollars to build bigger and fancier laboratory facilities, and are not paying an equal amount of attention to teaching and nurturing the students who would fill them, scientists say in the articles. "It's a Ponzi scheme," said Kenneth G. Mann, a professor of biochemistry at the University of Vermont, whose concerns were described by Nature. "Eventually you'll have a situation where you're not even producing the feedstock into the system." A group of researchers, led by two biology professors, Diane K. O'Dowd of the University of California at Irvine and Richard M. Losick of Harvard University, made a similar point in a commentary in Science. Teaching is suffering at universities because the institutions prize research success above all other factors in promotions, they said. The job of educating students offers little reward, and instead "often carries the derogatory label 'teaching load,'" they wrote. Those faculty members raise the issue at a time of growing anxiety for universities and their research enterprises. Republicans took control of the House of Representatives this month, after party leaders promised during last year's election campaign to cut nondiscretionary federal spending to 2008 levels. That is likely to mean deep budget cuts at the federal science-financing agencies. The National Institutes of Health, the largest nonmilitary provider of research money to universities, could see its budget fall 9 percent below its anticipated 2011 level of $31.3-billion. And universities have been seeing even more dire budget scenarios at the state level, the traditional foundation of their governmental support. Tho

"Guido Sarducci and the Purpose of Higher Education March 14, 2011, 10:38 am By Sandy Baum and Michael McPherson The way college courses generally work is that a teacher presents a group of students with some subject matter, then attempts through tests and papers to determine how well the students have mastered the subject matter. Those judgments are summarized in a letter grade. A list of those subject matters and grades constitutes the transcript that describes what the student has learned and what the student's performance was overall. The students and the teacher are focused on the subject matter, and the implied view is that the learning in college is captured in the exercises that inform those grades. The limitations of this "subject matter recall" model of higher education are hilariously captured in Don Novello's comic performance on Saturday Night Live as Father Guido Sarducci, who marketed the "Five Minute University": http://youtu.be/kO8x8eoU3L4 Sometimes, in some subjects, the mastery of specific subject matter is precisely what is at stake. Students aiming to be engineers will make pretty direct use of the principles they learn in a course in mechanics, for example. Students focused on other particular occupational qualifications, whether in certificate, associate-degree, or bachelors'-degree programs, will probably make direct use of some of the subjects they are taught. However, the learning produced in large parts of a college education is-or at least should be-different from that, and the role of tests and grades is correspondingly different. As economics professors, we have always understood that little of what students learned in advanced economics courses-neither the factual content nor the specific analytical techniques-was ever going to come up in their later lives (unless fate intervened and made them economists). We suspect that the same is true of other advanced courses, whether in mathematics or literature or psyc

"April 3, 2011 A Perfect Storm in Undergraduate Education, Part 2 By Thomas H. Benton What is keeping undergraduates from learning? Last month, I speculated from my perspective as a college teacher about a set of interlocking factors that have contributed to the problem. In that column (The Chronicle, February 25), I referred to the alarming data presented by Richard Arum and Josipa Roksa in Academically Adrift: Limited Learning on College Campuses (University of Chicago Press, 2011) in the context of President Obama's call for more students to attend college in order to prepare for the economy of the future. Why, I asked, should we send more students to college-at an ever greater cost-when more than a third of them, according to Arum and Roksa, demonstrate "no improvement in critical thinking, complex reasoning, and writing skills" after four years of education? This month I want to speculate on why students (and, to a lesser extent, their parents) are not making choices that support educational success. What could they possibly be thinking? The student as consumer. Surely adolescent expectations of Animal House debaucheries have been with us since the decline of college as preparation for the ministry. But, in the past few generations, the imagery and rhetoric of academic marketing have cultivated a belief that college will be, if not decadent, at least primarily recreational: social activities, sporting events, and travel. Along the way, there may be some elective cultural enrichment and surely some preprofessional training and internships, the result of which will be access to middle-class careers. College brochures and Web sites may mention academic rankings, but students probably won't read anything about expectations of rigor and hard work: On the contrary, "world-renowned professors" will provide you with a "world-class education." Increasingly, students are buying an "experience" instead of earning an education, and, in the competition to attract cu