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"MyEdu & KnowU - Two Approaches to Social Media in Higher Ed Keith Hampson Higher education is trying hard to find the best ways to integrate social media into its practices. They've approached it from a number of angles: marketing, community building, student support, and instruction. Instigators behind the efforts include software vendors looking to build the next edu social platform, colleges, individual educators, and on less formal basis, the students themselves. As of late 2011, there are very few scalable, institution-wide initiatives - but a great deal of isolated experimentation by innovators. The opportunities seem endless, but higher education management professionals are on the lookout for the right approach to make social media work for them today. Not all areas of higher ed will be equally well-suited to the opportunities that social media presents. Of all of the possibilities, integrating social media and instruction may be the most difficult, for example - due to the conflicting properties of social media and higher ed. While social media is particularly well-suited to facilitating open-ended exchanges between people - with no clear or prescribed beginning and end - higher education has clear boundaries (e.g. course duration) and largely predetermined objectives (e.g. syllabi). Social media is user-generated and leaderless. Higher education is top-down and instructor-directed. Social media thrives when there are thousands, if not millions, of users. High volume provides online communities with enough activity and content to ensure that each user finds what and who they want with sufficient frequency. (Although Twitter and Linked In have over 100 million users, only a fraction of the users are of significance to any one user.) On the other hand, higher education instruction typically restricts participation to a single class (e.g. 100 students). This is not to say that higher education won't find ways to use social media for instructi

"Tue, Jan. 31, 2012, 3:01 AM Global contest will lead to help during heart attacks By Marie McCullough Inquirer Staff Writer SEPTA station manager Garry Deans saved a man´s life this month because he knew the location of an AED. MICHAEL S. WIRTZ / Staff Photographer SEPTA station manager Garry Deans saved a man's life this month because he knew the location of an AED. Do you know where the nearest defibrillator is located? Yes No View results Post a comment RELATED STORIES Join the MyHeartMap challenge PHILLY.COM's TOP FIVE PICKS Mayor Nutter outraged at suspect's bail Media misled about whereabouts of Santorum daughter Parents: Disabled daughter's transplant could happen Where's the school choice, Chaput? Contest's 1st clue: Find the pig Around the world, the hunt is on for thousands of lifesaving portable medical devices that are hanging in public places - in Philadelphia. Why would someone in, say, Abu Dhabi care about finding devices in Philadelphia? Because a University of Pennsylvania project to map the locations of automated external defibrillators (AEDs) throughout the city has mushroomed into a global "crowdsourcing" competition fueled by the Internet, Facebook, Twitter, smartphones - and the chance to win cash prizes up to $10,000. The ultimate prize, of course, will be saving the lives of cardiac-arrest victims. Penn plans to create an interactive online AED registry that will, for the first time, enable the city's 911 system, emergency responders - and any bystander with a phone - to quickly locate an AED. Beginning Tuesday, participants in Philadelphia will use a free app downloaded to their phones to transmit photos and locations of the city's estimated 5,000 AEDs. These backpack-size machines can assess a cardiac-arrest victim and, if appropriate, deliver an electric shock to restart the heart. Studies show even sixth graders can follow an AED's step-by-step audio directions. But in this age of cyber collaboration, the contest, called "

"May 2, 2011 Balance Your Budget by Cleaning House By Michael J. Bugeja As we approach the end of another academic term, some institutions are still living off of stimulus money that did little to inspire solutions to mammoth budget cuts looming for the 2012 academic year, which promises to be one of the most difficult in memory for higher education. I direct the journalism school at Iowa State University, a land-grant institution that strives to make education affordable in good or bad economic times. We've experienced layoffs, firings, and furloughs, and are still in the process of reorganizing within my college of liberal arts and sciences. My school is the largest academic program in the largest college at ISU, and our budget has been slashed by more than 20 percent in the past four years. Nevertheless, in the next academic year, we'll balance our budget without increasing workload for most professors, while graduating students sooner-thanks to streamlined curricula, enhanced by advising. To accomplish those goals, the journalism school and other units at the university have adopted or are in the process of adopting several of the methods below: 1. Curtail curricular expansion. Nothing is more responsible for the increasing cost of higher education than ever-expanding pedagogies. Too many professors want their course loads to harmonize with their research interests, and many create courses based on the latest technology. Others are unwilling to teach basic introductory courses, preferring to farm those out to underpaid adjuncts. Worse yet, administrators typically reward professors for new course creation. Expanding pedagogies are a part of our academic culture, but they must be curtailed. Early adopters should introduce new technology into existing classes, and hires should be made not on the promise of creating new curricula but on teaching within the existing ones. Promotion-and-tenure documents should be revised to reward innovation within the present c

Washington Post Change.org emerges as influential advocate on issues from bullying to bank fees By Ylan Q. Mui, Published: January 23 Ben Rattray knows that revolution does not always happen spontaneously. The 31-year-old entrepreneur rattles off a list of populist actions over the past year: the consumer revolts against Bank of America's and Verizon's unpopular fees, a drive to enlist the San Francisco Giants to speak out against anti-gay bullying, a petition forcing the South African government to address the rape of lesbians. Each campaign won thousands of supporters, inflamed public opinion, and drew the ire of corporate executives and political leaders. But these were not impromptu rebellions that chanced upon success. They were carefully nurtured by Rattray's fledgling company, a social media site called Change.org that has emerged as one of the most influential channels for activism in the country. "We're in the business of amplifying," Rattray said in an interview. "We're trying to change the balance of power between individuals and large organizations." Rattray said his firm is profitable and hopes to bring in tens of millions of dollars in annual revenue within a few years. It makes money by running campaigns for advocacy groups such as Amnesty International in exchange for a fee. Ordinary users can create an online petition for free. The company, which has headquarters in the District and in San Francisco, has exploded over the past year, growing from a staff of 20 to about 100, with offices around the world. Though originally conceived as a nonprofit, Change.org is now part of an emerging group of "social benefit corporations," such as Patagonia, that seek to both make money and do good. Fueling Change.org's rise is the wave of global unrest that has given birth to other viral movements such as Occupy Wall Street. But Rattray calls these movements "radically under- optimized." They have no leaders and no coordinated mi

"October 11, 2010 New Initiative Will Advance the Best Uses of Technology to Improve College Readiness and Completion Multi-year "challenge" grant competition will identify and fund most promising innovations EDUCAUSE Marge Gammon Phone: +1.303.816.7431 Bill & Melinda Gates Foundation Phone: +1.206.709.3400 Email: media@gatesfoundation.org SEATTLE -- The Bill & Melinda Gates Foundation today announced the Next Generation Learning Challenges, a collaborative, multi-year initiative, which aims to help dramatically improve college readiness and college completion in the United States through the use of technology. The program will provide grants to organizations and innovators to expand promising technology tools to more students, teachers, and schools. It is led by nonprofit EDUCAUSE, which works to advance higher education through the use of information technology. Next Generation Learning Challenges released the first of a series of RFPs today to solicit funding proposals for technology applications that can improve postsecondary education. This round of funding will total up to $20 million, including grants that range from $250,000 to $750,000. Applicants with top-rated proposals will receive funds to expand their programs and demonstrate effectiveness in serving larger numbers of students. Proposals are due November 19, 2010; winners are expected to be announced by March 31, 2011. "American education has been the best in the world, but we're falling below our own high standards of excellence for high school and college attainment," said Bill Gates, co-chair of the Bill & Melinda Gates Foundation. "We're living in a tremendous age of innovation. We should harness new technologies and innovation to help all students get the education they need to succeed." Next Generation Learning Challenges invites proposals from technologists and institutions within the education community, but also innovators and entrepreneurs outside the traditional educa

"Globalization 101 November 4, 2010 ORLANDO, Fla. -- In an effort to deepen their understanding of how technology can help different cultures understand each other better, David L. Stoloff last year decided to give his students a taste of peer review -- and outsourcing. Presenting on Wednesday at the annual Sloan Consortium International Conference on Online Learning, Stoloff, a professor at Eastern Connecticut State University, described an experiment in which he used social media to teach students in a first-year course on educational technology a lesson about how they can use social media to change how they do amateur cross-cultural research on the Web. Stoloff divided the students into four groups, and assigned each to put together a PowerPoint presentation on one of four countries -- Taiwan, Algeria, Nepal and Russia -- using basic Web research. But instead of assessing the projects himself, he tapped more authoritative sources: university students in those countries. Using the learning-oriented social networking site ePals.com, which mostly focuses on K-12, Stoloff tracked down professors at 20 universities and asked them via e-mail if they would be interested in having their students evaluate his students' work. Four replied. "

"Peer Review by Twitter As social media tools are increasingly used to respond to scientific papers published in peer-reviewed journals, many researchers are frustrated, according to an article in Nature. "Papers are increasingly being taken apart in blogs, on Twitter and on other social media within hours rather than years, and in public, rather than at small conferences or in private conversation," the article says. It goes on to quote many others who say that speedy response (even if of varying reliability) is actually a huge improvement over a system of waiting a long time for criticism of published articles."

"The Campus Tsunami By DAVID BROOKS Published: May 3, 2012 Online education is not new. The University of Phoenix started its online degree program in 1989. Four million college students took at least one online class during the fall of 2007. But, over the past few months, something has changed. The elite, pace-setting universities have embraced the Internet. Not long ago, online courses were interesting experiments. Now online activity is at the core of how these schools envision their futures. This week, Harvard and the Massachusetts Institute of Technology committed $60 million to offer free online courses from both universities. Two Stanford professors, Andrew Ng and Daphne Koller, have formed a company, Coursera, which offers interactive courses in the humanities, social sciences, mathematics and engineering. Their partners include Stanford, Michigan, Penn and Princeton. Many other elite universities, including Yale and Carnegie Mellon, are moving aggressively online. President John Hennessy of Stanford summed up the emerging view in an article by Ken Auletta in The New Yorker, "There's a tsunami coming." What happened to the newspaper and magazine business is about to happen to higher education: a rescrambling around the Web. Many of us view the coming change with trepidation. Will online learning diminish the face-to-face community that is the heart of the college experience? Will it elevate functional courses in business and marginalize subjects that are harder to digest in an online format, like philosophy? Will fast online browsing replace deep reading? If a few star professors can lecture to millions, what happens to the rest of the faculty? Will academic standards be as rigorous? What happens to the students who don't have enough intrinsic motivation to stay glued to their laptop hour after hour? How much communication is lost - gesture, mood, eye contact - when you are not actually in a room with a passionate teacher and students? The

"University Ventures Letter Volume II, #2 Announcing University Ventures Thirty years ago America was an economic basket case. The official unemployment rate in 1982 exceeded 10%, but apples-to-apples unemployment (counting it the way we do today) was over 16%. Inflation was north of 6% and the prime interest rate reached 21.5% in June 1982. Things weren't much better in the UK where deindustrialization had resulted in unemployment over 20% in many regions, and where the 'workshop of the world' became a net importer of goods for the first time ever. It's always darkest before the dawn. So few recognized we were on the verge of a revolution in information technology that would drive productivity increases across almost all industries and create new ones over the next two decades. If there's any consensus at all in today's debate about how to rekindle economic growth, it's the importance of education, and particularly higher education. We need more educated workers to innovate and increase productivity. Not coincidentally, the largest industry that has not seen much in the way of productivity improvements since 1982 is education. All but a handful of the 170 million students currently enrolled at tertiary institutions around the world are learning the way their parents and grandparents learned (often learning virtually the same curriculum). The 'sage on a stage' model remains unchanged, and the well over $1 trillion in annual spending on higher education continues to be directed to the same functions. And so the stage (if not the sage) is set for the world to focus on higher education as it never has before, and for dramatic changes in programs, delivery models, costs and learning outcomes. While the private sector will play a key role in this next revolution, it cannot succeed alone. Traditional universities and colleges - public and private -- will be the crucibles of change, in partnership with entrepreneurs and companies. The

"January 17, 2012 Investors Backed by Publishing Giant Team Up With Calif. University to Start a Bilingual College By Goldie Blumenstyk A $100-million investment fund backed by the German publishing and media giant Bertelsmann and the endowment for two Texas public university systems is jumping into higher education with two ventures aimed key markets. One is a new bilingual college aimed at Hispanic students, in partnership with an affiliate of Chapman University. The other is a new London-based distance-education company that will assist European universities in creating, marketing, and managing online courses and degree programs. For the yet-to-be-named Hispanic-serving college, the new fund, called University Ventures, will form a partnership with Brandman University, an 11,000-student nonprofit institution now known for serving working adult students at its 25 campuses in California (plus one in Washington State) through online and face-to-face courses. Once known as Chapman University College, it was separately accredited from Chapman three years ago and renamed for a benefactor, the Brandman Foundation, in April. Gary Brahm, Brandman's chancellor, said his institution has a good record in serving and graduating Hispanic students, who make up more than a quarter of Brandman's enrollment. (It claims a six-year graduation rate for students, all of whom now enter with at least 12 credits, of 68 percent.) The new partnership with University Ventures presents a chance "to do something very significant in higher education and to do something very significant in California," he said in an interview on Monday. The program will be aimed at the many students from Spanish-speaking homes who have learned enough English to graduate from high school but either are too intimidated or too inadequately prepared to get through traditional college programs taught fully in English. "This has the opportunity to significantly improve their success," he said. Together, Unive

"Tenured Professor Departs Stanford U., Hoping to Teach 500,000 Students at Online Start-Up January 23, 2012, 4:53 pm By Nick DeSantis The Stanford University professor who taught an online artificial intelligence course to more than 160,000 students has abandoned his tenured position to aim for an even bigger audience. Sebastian Thrun, a professor of computer science at Stanford, revealed today that he has departed the institution to found Udacity, a start-up offering low-cost online classes. He made the surprising announcement during a presentation at the Digital - Life - Design conference in Munich, Germany. The development was first reported earlier today by Reuters. During his talk, Mr. Thrun explored the origins of his popular online course at Stanford, which initially featured videos produced with nothing more than "a camera, a pen and a napkin." Despite the low production quality, many of the 200 Stanford students taking the course in the classroom flocked to the videos because they could absorb the lectures at their own pace. Eventually, the 200 students taking the course in person dwindled to a group of 30. Meanwhile, the course's popularity exploded online, drawing students from around the world. The experience taught the professor that he could craft a course with the interactive tools of the Web that recreated the intimacy of one-on-one tutoring, he said. Mr. Thrun told the crowd his move was motivated in part by teaching practices that evolved too slowly to be effective. During the era when universities were born, "the lecture was the most effective way to convey information. We had the industrialization, we had the invention of celluloid, of digitial media, and, miraculously, professors today teach exactly the same way they taught a thousand years ago," he said. He concluded by telling the crowd that he couldn't continue teaching in a traditional setting. "Having done this, I can't teach at Stanford again," he said. One o

"Ready for Change.edu? January 11, 2012 - 3:00am By Paul Fain Andrew S. Rosen takes the long view when talking about higher education. As CEO of Kaplan, Inc., he often defends the role of for-profit colleges in an evolving marketplace, peppering versions of his stump speech with tales about the creation of public universities and community colleges. His point is that some skepticism about for-profits is similar to the snobbery those older sectors faced from elite private higher education. Rosen goes further in his debut book, Change.edu: Rebooting for the New Talent Economy, which attempts to paint a picture of higher education's future as well as its history. He also takes a turn as a journalist of sorts - an interesting twist for the former general counsel of the Washington Post Co. - writing about his campus visits to other institutions, a couple of which are Kaplan competitors. The book is ambitious in its scope, particularly for an author with obvious vested interests. But most reviewers have given Rosen high marks. Kirkus Reviews writes: "Incredibly, his argument never comes off as self-serving; the author's thorough exploration of 'Harvard Envy' and the rise of 'resort' campuses is both fascinating and enlightening." Rosen recently answered questions over e-mail about his book, which was released by Kaplan Publishing. Q: The book arrives amid a series of challenges for your industry. What did you hope to accomplish by writing it? A: I've spent most of my life studying or working in education, with students of all ages and preparation levels: top students from America's most elite institutions and working adults and low-income students who have few quality choices to change their lives. I've come to see how the American higher education system (as with K-12) is profoundly tilted in favor of those who already have advantages. Our society keeps investing more and more in the relatively small and unchanging number of students who have the privil

"January 1, 2012 Tenure's Dirty Little Secret Tenure's Dirty Little Secret 1 Tim Foley for The Chronicle Enlarge Image By Milton Greenberg It seems that tenure is always in the news. Long an article of faith for most faculty members, tenure is being put on the defensive almost everywhere, including within the academy itself. During the past decade, the numbers of tenured and tenure-track professors have sharply declined from nearly one-half of the faculty to about one-third. Most courses in four-year colleges and universities as well as community colleges are now taught by contingent faculty, including part-time adjuncts, graduate students, and holders of full-time nontenure-track positions. Does anyone care? Tenure is rooted in the American Association of University Professors statement on academic freedom and tenure that for many faculty members has become tantamount to religious dogma, impervious to forces of change, regardless of source. The dogma is that the common good is served by the free pursuit of truth under the principles of academic freedom, buttressed by the lifetime job security of tenure. While an individual's tenure may be revoked for cause, this rarely used action is protected by extraordinary and lengthy procedural requirements equivalent to a trial. If tenure is so vital, why is it on the defensive and, in fact, seriously losing ground? Where is the public outrage? There is none outside the confines of higher education, and even there it is hardly universal. Three factors are in play. First, the large expansion of higher education in the United States during the past 50 years has stripped the academy of its mystery as a cloistered monastery. The curtain has been opened, revealing the meaning and consequences of the tenure system. As with any dogma, religious or secular, once its status as truth is questioned and its claims considered dubious, true believers are left with a leap of faith. Second, colleges-public and private-are firmly e

"Venture Fund for Traditional Colleges January 17, 2012 - 3:00am By Doug Lederman The space between nonprofit and for-profit higher education gets a little more crowded today. University Ventures Fund, a $100 million investment partnership founded by a quartet of veterans of the for-profit and nonprofit education sectors, is the latest entrant in a market that aims to use private capital to expand the reach and impact of traditional colleges and universities. The fund, whose two biggest investors are the German media conglomerate Bertelsmann AG and the University of Texas Investment Management Company, is focused on stimulating "innovation from within the academy," rather than competing with it from the outside, David Figuli, a lawyer and partner in University Ventures, said in an interview Monday. The projects will include helping institutions expand the scale of their academic programs, re-engineer how they deliver instruction, and better measure student outcomes; the first two investments, also announced today, will be creating a curriculum through Brandman University aimed at improving the educational outcomes of Hispanic students, and a company that helps universities in Britain and elsewhere in Europe deliver their courses online. "Most of the attempts to bring about innovation in higher education have come from people trying to buy their way in," Figuli said, citing the many takeovers of traditional institutions by for-profit colleges over the last decade (quite a few of which he helped engineer). "Our way is to find good ideas within the existing institutions and fund those." Figuli, a former general counsel for the South Dakota and Montana university systems, said he and his partners don't buy the critiques of traditional postsecondary institutions as unimaginative or fearful of change. "I've been in higher education for 30-some years, and most of the nonprofit institutions I've worked with have been frustrated by the fact that they're capital-constra

November 5, 2010 71 Presidents Pledge to Improve Their Colleges' Teaching and Learning By David Glenn Making a public vow is a time-honored way to stick to one's commitments. If you tell your colleagues that you plan to stop smoking, you know that they'll smirk if they spot you lighting up six months later. In August, 40 American billionaires said they would give away at least half of their wealth. They, too, know that they'll be scorned if they fail to deliver. Now 71 college leaders have made some vows of their own. In a venture known as the Presidents' Alliance for Excellence in Student Learning and Accountability, they have promised to take specific steps to gather more evidence about student learning, to use that evidence to improve instruction, and to give the public more information about the quality of learning on their campuses. The 71 pledges, officially announced on Friday, are essentially a dare to accreditors, parents, and the news media: Come visit in two years, and if we haven't done these things, you can zing us."

"we need to toss out the old industrial model of pedagogy (how learning is accomplished) and replace it with a new model called collaborative learning. Second we need an entirely new modus operandi for how the subject matter, course materials, texts, written and spoken word, and other media (the content of higher education) are created."

Gardner Campbell of Baylor examining technology literacy from different vantage points. Argues that everyone needs to be a visual artist. Reflects the frustrations of faculty at learning new technologies.

Here is a Sept '09 resource from JISC in Scotland that reports data from employer needs for graduates with digital literacies http://www.jisc.ac.uk/media/documents/publications/bpllidav1.pdf

By Anya Kamenetz, author of DIY U "Gemma and Eliana Singer are big iPhone fans. They love to explore the latest games, flip through photos, and watch YouTube videos while waiting at a restaurant, having their hair done, or between ballet and French lessons. But the Manhattan twins don't yet have their own phones, which is good, since they probably wouldn't be able to manage the monthly data plan: In November, they turned 3. When the Singer sisters were just 6 months old, they already preferred cell phones to almost any other toy, recalls their mom, Fiona Aboud Singer: "They loved to push the buttons and see it light up." The girls knew most of the alphabet by 18 months and are now starting to read, partly thanks to an iPhone app called First Words, which lets them move tiles along the screen to spell c-o-w and d-o-g. They sing along with the Old MacDonald app too, where they can move a bug-eyed cartoon sheep or rooster inside a corral, and they borrow Mom's tablet computer and photo-editing software for a 21st-century version of finger painting. "They just don't have that barrier that technology is hard or that they can't figure it out," Singer says. Gemma and Eliana belong to a generation that has never known a world without ubiquitous handheld and networked technology. American children now spend 7.5 hours a day absorbing and creating media -- as much time as they spend in school. Even more remarkably, they multitask across screens to cram 11 hours of content into those 7.5 hours. More and more of these activities are happening on smartphones equipped with audio, video, SMS, and hundreds of thousands of apps."

"November 28, 2010 New Social Software Tries to Make Studying Feel Like Facebook Brittany Robertson, a junior at Purdue U., uses Mixable, note-and-coursework-sharing software that works with Facebook, because it easily lets her shift from socializing to studying. By Marc Parry and Jeffrey R. Young Students live on Facebook. So study tools that act like social networks should be student magnets-and maybe even have an academic benefit. At least that's the idea behind a new crop of Web services sprouting up across higher education. Colleges, entrepreneurs, and publishers, all drawn by the buzz of social media, are competing to market software that makes sharing class notes or collaborating on calculus problems as simple as updating your Facebook status. "Our mission is to make the world one big study group," says Phil Hill, chief executive of OpenStudy, a social-learning site that started as a project of Emory University and Georgia Tech. It opened to the public in September. Many of the social-learning sites are, like OpenStudy, for-profit companies-or at least they aspire to be once their services take off. And some of their business plans rely on a controversial practice: paying students for their notes. The big question facing all of these sites-a group that includes Mixable, from Purdue University, and GradeGuru, from McGraw-Hill-is whether students are really interested in social learning online. Another quandary: If students profit from selling their notes, are they infringing on a college's or a professor's copyright? And while the sites are not part of the seamy world of exam or term-paper vendors, what happens if some users post answers to tests? One service has already failed to mix Facebook with studies. In 2008 a company called Inigral closed its Facebook "Courses" application, which had allowed students to view who was in their classes, start discussions, and get notified of assignments. "We found that Facebook was not a popular place to e