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"Publishing, Education and "How A Book Is Born" January 9, 2012 - 8:30pm By Joshua Kim If you work in higher ed, you fall asleep every night asking yourself the following questions: Will we suffer the same fate as the record industry, the bookstores and the newspaper business? Is higher ed another example of a physical, as opposed to a digital, information industry - and therefore ripe for disruption? If the core business model of education is built on scarcity, will we survive this transition to information abundance? I imagine that these questions also haunt the dreams of people who work in publishing? All these questions, and more, make reading How a Book is Born: The Making of The Art of Fielding a worthwhile investment of our time. The barriers to reading this book are actually amazingly low. This Kindle Single is only $1.99. At 62 pages, it will not take much time. And if you have read Harbach's The Art of Fielding (a terrific campus novel), then description this backstory is probably irresistible. One thing we learn from How A Book Is Born is that publishing is very big business: "……total book sales in the United States last year were $13.9 billion - and twice that if you include textbooks and other educational materials. Random House, the biggest of the so-called Big Six publishers, brings in about $2.5 billion a year in revenue; Hachette Book Group, at the smaller end of the Big Six, brings in about $700 million. Michael Pietsch's Little, Brown, which sold 21 million books in 2010, accounted for more than a quarter of that. The vast majority of publishers' revenue (100 percent, in the case of Little, Brown) is from the sale of books and subsidiary rights to books; for the moment, publishers really have no other way to make money." The question is, will e-books change not only how books are read, but how they are published? Traditionally, one of the major roles of the publisher has been to place books in bookstores. Will

"Ready for Change.edu? January 11, 2012 - 3:00am By Paul Fain Andrew S. Rosen takes the long view when talking about higher education. As CEO of Kaplan, Inc., he often defends the role of for-profit colleges in an evolving marketplace, peppering versions of his stump speech with tales about the creation of public universities and community colleges. His point is that some skepticism about for-profits is similar to the snobbery those older sectors faced from elite private higher education. Rosen goes further in his debut book, Change.edu: Rebooting for the New Talent Economy, which attempts to paint a picture of higher education's future as well as its history. He also takes a turn as a journalist of sorts - an interesting twist for the former general counsel of the Washington Post Co. - writing about his campus visits to other institutions, a couple of which are Kaplan competitors. The book is ambitious in its scope, particularly for an author with obvious vested interests. But most reviewers have given Rosen high marks. Kirkus Reviews writes: "Incredibly, his argument never comes off as self-serving; the author's thorough exploration of 'Harvard Envy' and the rise of 'resort' campuses is both fascinating and enlightening." Rosen recently answered questions over e-mail about his book, which was released by Kaplan Publishing. Q: The book arrives amid a series of challenges for your industry. What did you hope to accomplish by writing it? A: I've spent most of my life studying or working in education, with students of all ages and preparation levels: top students from America's most elite institutions and working adults and low-income students who have few quality choices to change their lives. I've come to see how the American higher education system (as with K-12) is profoundly tilted in favor of those who already have advantages. Our society keeps investing more and more in the relatively small and unchanging number of students who have the privil

"Why Pay for Intro Textbooks? February 7, 2012 - 3:00am By Mitch Smith If ramen noodle sales spike at the start of every semester, here's one possible reason: textbooks can cost as much as a class itself; materials for an introductory physics course can easily top $300. Cost-conscious students can of course save money with used or online books and recoup some of their cash come buyback time. Still, it's a steep price for most 18-year-olds. But soon, introductory physics texts will have a new competitor, developed at Rice University. A free online physics book, peer-reviewed and designed to compete with major publishers' offerings, will debut next month through the non-profit publisher OpenStax College. Using Rice's Connexions platform, OpenStax will offer free course materials for five common introductory classes. The textbooks are open to classes anywhere and organizers believe the programs could save students $90 million in the next five years if the books capture 10 percent of the national market. OpenStax is funded by grants from the William and Flora Hewlett Foundation, the Bill & Melinda Gates Foundation, the 20 Million Minds Foundation and the Maxfield Foundation. Traditional publishers are quick to note that the new offerings will face competition. J. Bruce Hildebrand, executive director for higher education of the Association of American Publishers, said any textbook's use is ultimately determined by its academic value. "Free would appear to be difficult to compete with," Hildebrand said. "The issue always, however, is the quality of the materials and whether they enable students to learn, pass their course and get their degree. Nothing else really counts." In the past, open-source materials have failed to gain traction among some professors; their accuracy could be difficult to confirm because they hadn't been peer-reviewed, and supplementary materials were often nonexistent or lacking because they weren't organized for large-scale

"April 17, 2011 5 Myths About the 'Information Age' By Robert Darnton Confusion about the nature of the so-called information age has led to a state of collective false consciousness. It's no one's fault but everyone's problem, because in trying to get our bearings in cyberspace, we often get things wrong, and the misconceptions spread so rapidly that they go unchallenged. Taken together, they constitute a font of proverbial non-wisdom. Five stand out: 1. "The book is dead." Wrong: More books are produced in print each year than in the previous year. One million new titles will appear worldwide in 2011. In one day in Britain-"Super Thursday," last October 1-800 new works were published. The latest figures for the United States cover only 2009, and they do not distinguish between new books and new editions of old books. But the total number, 288,355, suggests a healthy market, and the growth in 2010 and 2011 is likely to be much greater. Moreover, these figures, furnished by Bowker, do not include the explosion in the output of "nontraditional" books-a further 764,448 titles produced by self-publishing authors and "micro-niche" print-on-demand enterprises. And the book business is booming in developing countries like China and Brazil. However it is measured, the population of books is increasing, not decreasing, and certainly not dying. 2. "We have entered the information age." This announcement is usually intoned solemnly, as if information did not exist in other ages. But every age is an age of information, each in its own way and according to the media available at the time. No one would deny that the modes of communication are changing rapidly, perhaps as rapidly as in Gutenberg's day, but it is misleading to construe that change as unprecedented. 3. "All information is now available online." The absurdity of this claim is obvious to anyone who has ever done research in archives. Only a tiny fraction of archival material has ever been read, much less di

"Amazon says Kindle books are outselling hardcovers By Joseph Galante Tuesday, Jul 20, 2010 Washington Post Amazon.com said Monday that growth in sales of its Kindle digital reader accelerated every month in the second quarter and that it's selling more electronic books than hardcover editions. The pace of Kindle sales also has tripled since the Internet retail giant cut the price on the device to $189 from $259, Amazon chief executive Jeff Bezos said in a statement. Announced last month, the 27 percent price cut was aimed at helping Amazon fend off a threat from Apple's iPad tablet computer, which includes book-reading tools. Amazon hasn't disclosed Kindle sales since releasing the device in 2007, saying only that it has sold millions. Its release of growth figures may be aimed at quelling concern that the iPad has crimped Kindle demand, according to Dmitriy Molchanov, an analyst at Yankee Group. "There's a real perception that the iPad has completely squashed the e-reader space and that's really not the case," said Molchanov. "Amazon is doing really well and both companies can profit at the same time." Amazon said it sold more than triple the number of Kindle books in the first half of the year as it did in the comparable period last year. More than 81 percent of its 630,000 electronic books cost $9.99 or less. "We've reached a tipping point with the new price of Kindle," Bezos said in the statement. "Amazon.com customers now purchase more Kindle books than hardcover books -- astonishing when you consider that we've been selling hardcover books for 15 years, and Kindle books for 33 months." "

"January 2, 2011 Academic Library Autopsy Report, 2050 By Brian T. Sullivan "Insensible of mortality, and desperately mortal." -Shakespeare The academic library has died. Despite early diagnosis, audacious denial in the face of its increasingly severe symptoms led to its deterioration and demise. The academic library died alone, largely neglected and forgotten by a world that once revered it as the heart of the university. On its deathbed, it could be heard mumbling curses against Google and something about a bygone library guru named Ranganathan. Although the causes of death are myriad, the following autopsy report highlights a few of the key factors. 1. Book collections became obsolete. Fully digitized collections of nearly every book in the world rendered physical book collections unnecessary. Individual students now pay for subscriptions to any of several major digital-book vendors for unlimited access. The books may be viewed online at any time or downloaded to a portable device. Some colleges have opted for institutional subscriptions to digital-book collections, managed by their information-technology departments. Most of these collections originated in physical libraries, which signed their own death warrants with deals to digitize their books. 2. Library instruction was no longer necessary. To compete with a new generation of search engines, database vendors were forced to create tools that were more user-friendly, or else risk fading into obscurity. As databases became more intuitive and simpler to use, library instruction in the use of archaic tools was no longer needed. Almost all remaining questions could be answered by faculty (see No. 3) or information-technology staff (see No. 4). It was largely the work of academic librarians that led to most of these advances in database technology. 3. Information literacy was fully integrated into the curriculum. As faculty incorporated information literacy into their teaching, it became part of the gener

"Crowdsourced Book-Review Project Puts Critiques Online March 20, 2012, 6:18 pm By Nick DeSantis The traditional academic-publishing industry moves slowly, and scholarly book reviews can take a long time to get printed. So one group of students is trying to speed up the review process and make it more interactive by putting a crowdsourced book review online for anyone to critique. The reviewers are members of the Humanities, Arts, Science, and Technology Advanced Collaboratory's scholars program, which is made up of undergraduates and graduate students. Their book of choice is Lisa Nakamura and Peter A. Chow-White's Race After the Internet, a collection of essays published last October. Hastac scholars wrote reviews of the book's 14 chapters, and their contributions have been published on the Web for readers to evaluate and add their own takes. The project went live last week. "These are not just reviews existing on their own in a print journal," said Fiona Barnett, a doctoral candidate at Duke University who directs Hastac's scholars program. "They're active at the moment, with other students and other academics responding to them instantly." Ms. Barnett said the group split the review into chapters because each reviewer has different specialties and may not be an expert on the entire collection. Also, for many graduate students who have jobs and dissertations to worry about, "writing an entire book review is actually pretty daunting," she added. Some of the reviews are personal engagements with the text, and others are grounded in theory, Ms. Barnett said. It's not unprecedented for scholars to outsource reviews of their work to the masses-a University of California at Santa Cruz professor once put his book on an academic blog for commenters to critique while he published it through MIT Press. But this review is different, because Hastac's scholars organized the review, rather than Race After the Internet's editors. And unlike

'Academically Adrift' January 18, 2011 If the purpose of a college education is for students to learn, academe is failing, according to Academically Adrift: Limited Learning on College Campuses, a book being released today by University of Chicago Press. The book cites data from student surveys and transcript analysis to show that many college students have minimal classwork expectations -- and then it tracks the academic gains (or stagnation) of 2,300 students of traditional college age enrolled at a range of four-year colleges and universities. The students took the Collegiate Learning Assessment (which is designed to measure gains in critical thinking, analytic reasoning and other "higher level" skills taught at college) at various points before and during their college educations, and the results are not encouraging: * 45 percent of students "did not demonstrate any significant improvement in learning" during the first two years of college. * 36 percent of students "did not demonstrate any significant improvement in learning" over four years of college. * Those students who do show improvements tend to show only modest improvements. Students improved on average only 0.18 standard deviations over the first two years of college and 0.47 over four years. What this means is that a student who entered college in the 50th percentile of students in his or her cohort would move up to the 68th percentile four years later -- but that's the 68th percentile of a new group of freshmen who haven't experienced any college learning. "How much are students actually learning in contemporary higher education? The answer for many undergraduates, we have concluded, is not much," write the authors, Richard Arum, professor of sociology and education at New York University, and Josipa Roksa, assistant professor of sociology at the University of Virginia. For many undergraduates, they write, "drifting through college without a clear sense of purpose is readily apparent."

"February 12, 2012 'Academically Adrift': The News Gets Worse and Worse 'Academically Adrift': The News Gets Worse and Worse 1 Michael Morgenstern for The Chronicle Enlarge Image By Kevin Carey In the last few months of 2010, rumors began circulating among higher-education policy geeks that the University of Chicago Press was about to publish a new book written by a pair of very smart sociologists who were trying to answer a question to which most people thought they already knew the answer: How much do students learn while they're in college? Their findings, one heard, were ... interesting. The book, Academically Adrift, by Richard Arum and Josipa Roksa, fulfilled that promise-and then some. It was no surprise that The Chronicle gave prominent coverage to the conclusion that "American higher education is characterized by limited or no learning for a large proportion of students," but few people anticipated that the book would become the rare piece of serious academic scholarship that jumps the fence and roams free into the larger culture. Vanity Fair used space normally allotted to Kennedy hagiography to call it a "crushing exposé of the heretofore secret society known as 'college.'" The gossip mavens at Gawker ran the book through their patented Internet cynicism machine and wrote that "To get a college degree, you must go into a soul-crushing amount of debt. And what do you get for all that money? Not learning." The New Yorker featured Academically Adrift in a typically brilliant essay by Louis Menand. In one of her nationally syndicated columns, Kathleen Parker called the book a "dense tome" while opining that the failure of higher education constituted a "dot-connecting exercise for Uncle Shoulda, who someday will say-in Chinese-'How could we have let this happen?'" Her response proved that Kathleen Parker has a gift for phrasing and did not actually read the book, whose main text runs to only 144 concise and well-argued pages. But the definitive

"June 12, 2011 In Follow-Up, 'Academically Adrift' Students Show Worrisome Levels of Debt and Joblessness, Author Says By Scott Carlson Some people have been talking about a bubble in higher education. Richard Arum, a professor of sociology and education at New York University, doesn't quite buy it. But he did tell a room of college administrators here that higher education was going through a sea change: Once upon a time, if you took the financial risk of getting a college degree, no matter your major, you would do extremely well in life, compared to someone with only a high-school degree. Times have changed, he said. "It's not that college degrees aren't worthwhile," but the returns are diminished, he said. "After 2008, "you can't be so sure that the college credential, waving that paper in the air, is enough to give you the job that is going to pay enough that it didn't matter how many loans you took out." Mr. Arum appeared here at the Summer Seminar, a conference put on by the Lawlor Group and Hardwick-Day, two higher-education consulting firms based in the Twin Cities, to discuss the book he wrote with Josipa Roksa, Academically Adrift: Limited Learning on College Campuses (University of Chicago Press, 2011). By now, most academics are familiar with the book and its provocative thesis: Students, the authors contend, spend a great deal of time socializing and relatively less time studying effectively. As a result, they don't seem to be learning as much as we might like to think they are, despite the high grades many have. "They might not hand out A's on college campuses like they're candy," he said, "but we hand out B's like they are candy. You've got to really work today to get something below a B." The book represents the work the researchers did in tracking through their first two years of college 2,300 students who entered 24 representative four-year institutions in the fall of 2005. "By the time the book came out, we had data not just on the first tw

"January 23, 2012 Invisible Gorillas Are Everywhere By William Pannapacker By now most everyone has heard about an experiment that goes something like this: Students dressed in black or white bounce a ball back and forth, and observers are asked to keep track of the bounces to team members in white shirts. While that's happening, another student dressed in a gorilla suit wanders into their midst, looks around, thumps his chest, then walks off, apparently unseen by most observers because they were so focused on the bouncing ball. Voilà: attention blindness. The invisible-gorilla experiment is featured in Cathy Davidson's new book, Now You See It: How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn (Viking, 2011). Davidson is a founder of a nearly 7,000-member organization called Hastac, or the Humanities, Arts, Sciences, and Technology Advanced Collaboratory, that was started in 2002 to promote the use of digital technology in academe. It is closely affiliated with the digital humanities and reflects that movement's emphasis on collaboration among academics, technologists, publishers, and librarians. Last month I attended Hastac's fifth conference, held at the University of Michigan at Ann Arbor. Davidson's keynote lecture emphasized that many of our educational practices are not supported by what we know about human cognition. At one point, she asked members of the audience to answer a question: "What three things do students need to know in this century?" Without further prompting, everyone started writing down answers, as if taking a test. While we listed familiar concepts such as "information literacy" and "creativity," no one questioned the process of working silently and alone. And noticing that invisible gorilla was the real point of the exercise. Most of us are, presumably, the products of compulsory educational practices that were developed during the Industrial Revolution. And the way most of us teach is a relic of the s

"January 18, 2011 New Book Lays Failure to Learn on Colleges' Doorsteps By David Glenn A book released today makes a damning indictment of the American higher-education system: For many students, it says, four years of undergraduate classes make little difference in their ability to synthesize knowledge and put complex ideas on paper. The stark message from the authors of Academically Adrift: Limited Learning on College Campuses (University of Chicago Press) is that more than a third of American college seniors are no better at crucial types of writing and reasoning tasks than they were in their first semester of college (see excerpt). The book is already drawing its share of critics, who say the analysis falls short in its assessments of certain teaching and learning methods. "We didn't know what to expect when we began this study," said Richard Arum, a professor of sociology at New York University who is one of the book's two authors. "We didn't walk into this with any axes to grind. But now that we've seen the data, we're very concerned about American higher education and the extent to which undergraduate learning seems to have been neglected." In the new book, Mr. Arum and his co-author-Josipa Roksa, an assistant professor of sociology at the University of Virginia-report on a study that has tracked a nationally representative sample of more than 2,000 students who entered 24 four-year colleges in the fall of 2005. The scholars do not name those 24 institutions, but they say they are geographically and institutionally representative of the full range of American higher education. The sample includes large public flagship institutions, highly selective liberal-arts colleges, and historically black and Hispanic-serving colleges and universities."

"Pulling for Better E-Textbook Prices January 18, 2012 - 4:50am By Steve Kolowich In a session at the 2011 Educause conference in October, Bradley Wheeler, the chief information officer at Indiana University, issued a challenge to his colleagues. Unless universities assert their power as customers, the vendors that sell them products and services will continue squeezing those institutions for cash while dictating the terms under which they go digital. That conversation revolved around expensive, institution-level investments such as learning-management platforms and enterprise resource planning software. Now Wheeler and his colleagues are looking to apply the same principles of "aggregated demand" to help students save money on electronic textbooks. Internet2, a consortium of 221 colleges and universities, which last year brokered landmark deals with Box.com and Hewlett-Packard that gave its members discounts on cloud computing services, announced today that it had entered into a contract with McGraw-Hill, a major textbook publisher, aimed at creating similar discounts for students on digital course materials. Students have less ability than universities to pool their power as consumers, says Wheeler. The ascendance of e-textbooks means, among other things, that the secondary market for used books -- the one area where students can exercise power over textbook pricing -- could soon disappear. Universities would do well by their students to exercise leverage on their students' behalf, Wheeler says. "If somebody [does not] speak up for students in the move from print to digital, the students [are] going to get killed," he says. Beginning this month, five major universities - the University of Wisconsin at Madison, the University of Minnesota-Twin Cities, the University of Virginia, Cornell University, and the University of California at Berkeley -- will start a pilot program in which certain courses will use only electronic texts. The texts will be a

"January 31, 2012 'Change.edu' and the Problem With For-Profits 'Change.edu' and the Problem With For-Profits 1 Kaplan Andrew S. Rosen, chief executive of Kaplan and author of a new book on for-profit colleges Enlarge Image By Robert M. Shireman It is clear that Andrew Rosen, the chief executive of Kaplan, wants to leave readers of Change.edu with the idea that for-profit colleges are innovative, efficient, and effective in serving people left out by traditional higher education, and that their bad reputation is the result of unfair attacks. I picked up Rosen's book wanting to see how the power of the market can transform the enterprise and improve student learning. Instead, I am now more concerned about the hazards of for-profit colleges than I was before. The eye-opening, gasp-inducing elements involve Rosen's descriptions of the intense pressures on company executives to produce quick, huge profits for investors by shortchanging students. "An investor who wants to make a quick hit can, at least theoretically, buy an institution, rev up the recruitment engine, reduce investment in educational outcomes," and deliver "a dramatic return on investment." The nefarious temptation is not just theoretical, though, and Rosen says so when he introduces the case of abuses by the Career Education Corporation. "There will always be some leaders who choose to manage for the short term ... particularly when they hold the highly liquid equity stakes that the leadership of private-sector institutions sometimes receive as part of their compensation. This isn't a theoretical issue; it has happened." The word "always" concerns me. Always as in: This can't be fixed? And how many are the "some" who would eagerly dismiss student needs in the pursuit of a rapid, profitable expansion? I would have liked to hear that the contrasting example to CEC is the for-profit college where the investors are committed to the long term and never bring up the idea of a get-rich-quick scheme tha

"February 13, 2011 Scholars Question New Book's Gloom on Education Doubts are raised about study behind 'Academically Adrift' Scholars of Education Question the Limits of 'Academically Adrift' By David Glenn It has been a busy month for Richard Arum and Josipa Roksa. In mid-January, the University of Chicago Press published their gloomy account of the quality of undergraduate education, Academi­cally Adrift: Limited Learning on College Campuses. Since then the two sociologists have been through a torrent of radio interviews and public lectures. In the first days after the book's release, they had to handle a certain amount of breathless reaction, both pro and con, from people who hadn't actually read it. But now that more people in higher education have had time to digest their arguments, sophisticated conversations are developing about the study's lessons and about its limitations. Many college leaders are praising the ambition of Mr. Arum and Ms. Roksa's project, and some say they hope the book will focus new attention on the quality of undergraduate instruction. When the authors spoke last month at the annual meeting of the Association of American Colleges and Universities, in San Francisco, the ballroom far overfilled its capacity, and they were introduced as "rock stars." But three lines of skepticism have also emerged. Fiirst, some scholars say that Academically Adrift's heavy reliance on the Collegiate Learning Assessment, a widely used essay test that measures reasoning and writing skills, limits the value of the study. Second, some people believe the authors have not paid enough attention to the deprofessionalization of faculty work and the economic strains on colleges, factors that the critics say have played significant roles in the ero­sion of instructional quality. Third, some readers challenge the authors' position that the federal government should provide far more money to study the quality of college learning, but should not otherwise do mu

"The transition within the book publishing industry from physical inventory stored in a warehouse and trucked to retailers to digital files stored in cyberspace and delivered almost anywhere on earth as quickly and cheaply as e-mail is now underway and irreversible. This historic shift will radically transform worldwide book publishing, the cultures it affects and on which it depends. Meanwhile, for quite different reasons, the genteel book business that I joined more than a half-century ago is already on edge, suffering from a gambler's unbreakable addiction to risky, seasonal best sellers, many of which don't recoup their costs, and the simultaneous deterioration of backlist, the vital annuity on which book publishers had in better days relied for year-to-year stability through bad times and good. The crisis of confidence reflects these intersecting shocks, an overspecialized marketplace dominated by high-risk ephemera and a technological shift orders of magnitude greater than the momentous evolution from monkish scriptoria to movable type launched in Gutenberg's German city of Mainz six centuries ago."

"What Does It Mean To Be an Academic? January 6, 2012, 4:21 pm By Nigel Thrift There is a fascinating moment when academics reflect upon their practices in ways that are not just emblematic but are clearly leading to real change in what the practice of being an academic actually means. I have been reminded of this fact twice recently as I have considered practices of teaching and research at a number of universities around the world. First, in the case of teaching, there was seeing some of the new educational technology which is coming into operation. I am not just talking about remarkable educational sites like the interactive simulation site for the physical sciences, PhET, which is used by so many science professors. As good as these undoubtedly can be at allowing students to reach a level of competence in particular problems before they come near a lecture, there is also the new software which allows real interaction in the classroom and the tracking of the reaction to that interaction in order to enable new rounds of inquiry. The consequences are only just being worked through but in time, I am now pretty sure, the lecture in its old form, understood as a direct oral presentation intended to present information or to teach students about a particular subject and delivered by a lecturer standing at the front of the room and giving out information and judgments, will become a minority teaching method. Instead, what were lectures will be recorded for students to consult-many universities have already produced a library of such presentations-and the time previously put by for lectures will be used as a surgery, as a time for problem-solving, clarification, and the like. This is a no less time-consuming method of teaching-indeed, it may involve more work. But I think it is likely to become the norm in many disciplines. Second, in the case of research, there has been reading Paul Rabinow's latest book, The Accompaniment, which includes a fascinating cha

"Technology Is at Least 3 Years Away From Improving Student Success January 13, 2012, 7:34 am By Josh Fischman Las Vegas-At the very start of the Higher Ed Tech Summit here this week, James Applegate threw out a challenge. Mr. Applegate, vice president for program development at the Lumina Foundation, told an overflow crowd that the United States needed 60 percent of its adults to hold high-quality degrees and credentials by the year 2025. During the rest of the day, technology executives described programs that could improve graduation rates and learning, but won't be able to do so for several years. They collect many points of data on what professors and students do, but can't yet say what results in better grades and graduation rates. "We're beginning to get lots of data on things like time of task, but we don't have the outcomes yet to say what leads to a true learning moment. I think we are three to five years away from being about to do that," said Troy Williams, vice president and general manager of Macmillan New Ventures, which makes the classroom polling system called I-clicker. "These are really early days," agreed Matthew Pittinsky, who runs a digital transcript company called Parchment and was one of the founders of Blackboard. There's lots of technology out there that's outcome-related. For instance, at the meeting, which is part of the international Consumer Electronics Show, the interactive textbook publisher Kno announced a suite of new features. One of them, a performance gauge callled Kno Me, gives students information about how much time they spend on different sections of a book, the results of quizzes, and the kinds of notes they took. "With thousands of students using these books, we can show them which of these variables are related to students-anonymous, of course-who get A's, or B's, or C's, so students learn what kind of activity leads to the best results," said Osman Rashid, the company's chief ex

"The Single Most Important Experiment in Higher Education By Jordan Weissmann Jul 18 2012, 8:00 AM ET 130 Online education platform Coursera wants to drag elite education into the 21st century. Now, it's getting buy-in from the academy. 615_Harvard_Student_Online_Computers_Reuters.jpg (Reuters) As of yesterday, a year-old startup may well have become the most important experiment yet aimed at remaking higher education for the Internet age. At the very least, it became the biggest. A dozen major universities announced that they would begin providing content to Coursera, an innovative platform that makes interactive college classes available to the public free on the web. Next fall, it will offer at least 100 massive open online courses -- otherwise known as MOOCs*-- designed by professors from schools such as Princeton, CalTech, and Duke that will be capable of delivering lessons to more than 100,000 students at a time. Founded by Stanford computer scientists Daphne Koller and Andrew Ng, Coursera is one of a handful of efforts aimed at using the web's cost savings to bring Ivy League-quality courses to the masses. Its peers include the joint Harvard-MIT project edX and Udacity, a free online university created by Google executive and former Stanford professor Sebstian Thrun. (Another high-profile startup, Minerva, is attempting to create an actual "online Ivy" that students will pay to attend.) But the deals Coursera announced Tuesday may well prove to be an inflection point for online education, a sector that has traditionally been dominated by for-profit colleges known mostly for their noxious recruitment practices and poor results. That's because the new partnerships represent an embrace of web-based learning from across the top tier of U.S. universities. And where the elite colleges go, so goes the rest of academia. Coursera has previously teamed with Stanford, Princeton, University of Pennsylvania, and University of Michigan to offer 43 courses,

"Brands are a mighty force in this complicated world. They provide clarity and predictability, a way of quickly categorizing information. Branding seems a natural fit with the predominant method of organizing and governing higher education: creating institutions. Institutions have deep roots in our society and collective consciousness. They create tribes whose markings last a lifetime. The more people around the world who need and desire higher education, the more important institutional brands appear to be. Yet brands fit the reality of higher education less snugly than they seem to. Every Banana Republic in America will sell you the same merino sweater. Even closer parallels in the intellectual-property business have identifiable standards. A randomly selected album issued by Matador Records will almost surely feature fine indie rock. So too with Basic Books, with its roster of nonfiction books by distinguished authors, or the Met, with its renowned operas. What you get from a college, by contrast, varies wildly from department to department, professor to professor, and course to course. The idea implicit in college brands-that every course reflects certain institutional values and standards-is mostly a fraud. In reality, there are both great and terrible courses at the most esteemed and at the most denigrated institutions."