Change.org emerges as influential advocate on issues from bullying to bank fees - The W... - 0 views
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George Mehaffy on 24 Jan 12Washington Post Change.org emerges as influential advocate on issues from bullying to bank fees By Ylan Q. Mui, Published: January 23 Ben Rattray knows that revolution does not always happen spontaneously. The 31-year-old entrepreneur rattles off a list of populist actions over the past year: the consumer revolts against Bank of America's and Verizon's unpopular fees, a drive to enlist the San Francisco Giants to speak out against anti-gay bullying, a petition forcing the South African government to address the rape of lesbians. Each campaign won thousands of supporters, inflamed public opinion, and drew the ire of corporate executives and political leaders. But these were not impromptu rebellions that chanced upon success. They were carefully nurtured by Rattray's fledgling company, a social media site called Change.org that has emerged as one of the most influential channels for activism in the country. "We're in the business of amplifying," Rattray said in an interview. "We're trying to change the balance of power between individuals and large organizations." Rattray said his firm is profitable and hopes to bring in tens of millions of dollars in annual revenue within a few years. It makes money by running campaigns for advocacy groups such as Amnesty International in exchange for a fee. Ordinary users can create an online petition for free. The company, which has headquarters in the District and in San Francisco, has exploded over the past year, growing from a staff of 20 to about 100, with offices around the world. Though originally conceived as a nonprofit, Change.org is now part of an emerging group of "social benefit corporations," such as Patagonia, that seek to both make money and do good. Fueling Change.org's rise is the wave of global unrest that has given birth to other viral movements such as Occupy Wall Street. But Rattray calls these movements "radically under- optimized." They have no leaders and no coordinated mi