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Recruiting is a misunderstood art form. For the shortsighted hiring managers out there, the word recruiting brings to mind hours of distraction that could be better spent on their "real job". One thing the recession has taught us (particularly the mortgage crisis) is that any decision based solely on short term ramifications will generally get us nowhere in the long run.

As the VP of Marketing and Sales and general front-man for Newton Software, I spend a great majority of my time speaking with HR and corporate staffing professionals about recruiting and hiring. Here are the trends that I believe are here to stay even when, once again, the economy improves and hiring becomes a front-burner issues.

Unlike the slow moving behemoths of old, start-ups have the ability to rapidly change direction and adapt to newly minted consumer demands. Young companies now have access to a plethora of new tools that utilize the internet to minimize costs and maximize efficiency.

SolutionStream, a leading tech solutions company, has selected Newton's recruiting software to manage their hiring initiatives.

The question is: how can small and medium sized business (SMEs) stay competitive with larger firms, who posses far more resources to hire the best talent out there? It is in the talent acquisition arena that SMEs need to utilize every advantage that they can get their hands on to lasso the brightest minds available.

Accela, the leading provider of government software solutions, has implemented recruiting software from Newton to help manage their on-going efforts to hire the best and brightest.

Even during this recent economic recession, Silicon Valley entrepreneurs have proven resilient, continuing to produce a steady stream of innovation. In fact, the start up mentality was built for the trenches. Unlike the gluttonous tech companies at the turn of the century, today's start up thrives on low cost innovation, minuscule resources and minimal encouragement.

There is still a major fraction of industry that refuses to accept the full efficiency and economy of the Internet. Sure, they might be using email and Google search, but that's about it. I'd like to create a list that spans various cross-sections of industries that are still missing the big picture. Feel free to chirp in with any other examples.

Newton Software has debuted the Newton® Affiliate Program, a third-party sales program for its smart, easy-to-use, recruiting technology, Newton®. The program allows qualified individuals to refer Newton® to friends, contacts, and companies and earn a percentage of the revenue generated from each sale.

Simple and effective advice to make sure the ideal candidate for a job doesn't slip through the cracks during the recruiting process.

Here is a quick list of 5 useful business tools to help outmaneuver your competition and avoid a headache in the process.