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10 Best Wordpress Plugins for Google Adsense - 0 views

  • 10 Best Wordpress Plugins for Google Adsense
  • Google Adsense Wordpress Plugins
  • Listed below are 10 best Adsense plugins which help you work smarter with wordpress.
raheel naqvi

Jive - The Business Social Software Leader - 0 views

  • Jive Software makes enterprise-class social software that connects employees, customers, and partners. We have two flagship products: Clearspace, collaboration software that applies a people-centric approach to facilitate workforce networking and productivity, and solves the problems associated with legacy file-based systems; and Clearspace Community, community software that is used to engage customers, build brands, and accelerate marketing initiatives. Jive's social software solutions are used by more than 2,500 customers -- including over 15% of the Fortune 500.
raheel naqvi

An introduction to personas and how to create them » Step Two Designs - 0 views

  • An introduction to personas and how to create them Written by Tina Calabria, published March 2nd, 2004 Categorised under: articles, intranets, usability & information architecture, websites Before embarking on any intranet or website design project, it is important to understand the needs of your users. It is then possible to identify the features and functionality that will make the intranet or website a success, and how the design can support users with different goals and levels of skill. There are many ways to identify the needs of users, such as usability testing, interviewing users, discussions with business stakeholders, and conducting surveys. However one technique that has grown in popularity and acceptance is the use of personas: the development of archetypal users to direct the vision and design of a web solution. This article explains what personas are, benefits of using personas, answers to common objections about personas, and practical steps towards creating them. It is meant as an introduction to personas, and provides enough information to start creating your own. If you want to know more, there are lots of resources available, particularly the work of Alan Cooper and colleagues at Cooper Interaction Design. Alan is credited with having created the first persona for software development purposes back in the early 1980s.
  • What are personas? Personas are archetypal users of an intranet or website that represent the needs of larger groups of users, in terms of their goals and personal characteristics. They act as ’stand-ins’ for real users and help guide decisions about functionality and design. Personas identify the user motivations, expectations and goals responsible for driving online behaviour, and bring users to life by giving them names, personalities and often a photo. Although personas are fictitious, they are based on knowledge of real users. Some form of user research is conducted before they are written to ensure they represent end users rather than the opinion of the person writing the personas. Below is a sample persona for an intranet project. This persona describes Bob, a 52 year old mechanic that works for a road service company. From Bob’s persona you can start to get a feel for his goals when using the new intranet. He wants to avoid feeling stupid, would like to retain his status as a mentor to his younger colleagues, whilst seeing the potential of the intranet to make him more informed when interacting with customers.
raheel naqvi

innovation playground Idris Mootee - 0 views

  • Strategic planning is often used to describe operational planning, real strategic planning is about planning for the future.
  • Here’s advise from Steve Jobs in managing in a downturn. "We've had one of these before, when the dot-com bubble burst. What I told our company was that we were just going to invest our way through the downturn, that we weren't going to lay off people, that we'd taken a tremendous amount of effort to get them into Apple in the first place -- the last thing we were going to do is lay them off. And we were going to keep funding. In fact we were going to up our R&D budget so that we would be ahead of our competitors when the downturn was over. And that's exactly what we did. And it worked. And that's exactly what we'll do this time."
  • Some believe senior executives or the board should set the direction of the company and control all strategic directions and resource allocation. In fact, the better approach is to set the overall directions and then create favorable conditions and flexible architectures to support learning and innovation for middle management.
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  • Balanced Scorecard/Strategy Map methodology from Kaplan and Norton knows the importance of Leading Indicators:
  • "finding new products and services that meet not only the functional needs of consumers for tasty food or clean clothes but also their wider aspirations as citizens."
  • I believe strategic innovation and strategic planning are two very different (not mutually exclusive) approaches that people mixed it up.
  • Strategic innovation is a process to discover new value through new ideas while strategic planning process plan base on what happened and what to respond.
  • Without something happen, planners cannot plan further. In most case, strategic planner assumes business as usual.
  • It is hard to find business as usual today.
  • Their job is not to read and interpret “weak signals”. That’s why innovation, strategy and operations and three different functions and require very different skill sets.
  • A first step is to formally integrate innovation into the executive planning agenda
  • Second, executives can make better use of external talent for innovation, people who bring proven tools and multi-disciplinary thinking. Bring them in as your innovation partner and have a formal innovation program that span across different business units and geographies.
  • Finally, identify leaders to help foster an innovation culture based on creativity and trust. In such a culture, people understand that their ideas are valued, trust that it is safe to express those ideas, and oversee risk collectively, together with their managers. Give them space to experiment.
  • Brainstorming is really about purposeful use of creativity and imagination.
  • Purpose is really the heart of any business strategy and should provide the guiding principle for corporate strategy (and brand).
    • raheel naqvi
       
      PURPOSE
  • The next big issue is “authenticity”?  Today this word carries extra meanings thanks to the Internet.  This is not something one can “buy” with big ad dollars. This is truly how brand differentiates and is strongly associated with trust, not just brands but also on a corporate level. Adv agencies (including interactive and direct mkt agencies) fundamentally operate differently and are not really good candidates for innovation and design explorations.
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