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Pricing on Purpose By Ronald J. Baker

"With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn. People are intrigued by instances of what they see as idiosyncratic pricing. Sometimes it is idiosyncratic, but oft-times it is fiendishly clever and well researched. So is this book. There are examples that at first sight seem to have nothing to do with the subject at hand, but the learning points are all made and explained in any number of interesting and memorable ways. Pricing on Purpose is a welcome and valuable addition to the learning on pricing and I recommend it to professional pricers, marketers, and anyone interested in capturing the value their business creates." —Eric G. Mitchell, President, Professional Pricing Society, www.pricingsociety.com

"Ron Baker is what I'd call a 'thought giant.' In his first two books he literally began a revolution in the accounting and legal professions. Thousands of professionals in public practice now lead far better, more rewarding lives thanks to him. Now he's broadened his impact in a huge way. Read this book, implement the ideas and you'll never look at your prices or your pricing policies in the same way again. You'll be richer in many ways because of it." —Paul Dunn, founder and CEO, ResultsNet Australia, coauthor, The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services, www.resultsnetaustralia.com

Internet Banking: 2010 and beyond I’ve been reading a range of articles about the next generation internet, or the semantic web as it is called by those in the trade. Semantic is a method of looking for the meaning and relationships between things, and the semantic web effectively moves us away from files and downloads to databases and integration. In practice, this means that rather than going on to the internet to pull things out and push emails and files around, the internet continually monitors you and your tastes and finds things to push at you which match your electronic lifestyle. In other words, it makes everything online much more relevant to you as an individual, and moves us away from having to search because the semantic web will find for you. Take the way we use Google today. When you go into Google and search, it is very rare that you find what you want straight away. In fact, you often have to crawl through screen after screen, and change searches three or four times to even come close. The semantic web overcomes these difficulties because you will not have to search. The semantic web knows you and finds for you. It knows you work for a bank or technology firm, and therefore knows that when you say ‘payments’ you mean it in a professional sense, not a generic sense. Therefore it senses the most relevant things to the way you search and your profile of usual interests.