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Pricing on Purpose By Ronald J. Baker

"With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn. People are intrigued by instances of what they see as idiosyncratic pricing. Sometimes it is idiosyncratic, but oft-times it is fiendishly clever and well researched. So is this book. There are examples that at first sight seem to have nothing to do with the subject at hand, but the learning points are all made and explained in any number of interesting and memorable ways. Pricing on Purpose is a welcome and valuable addition to the learning on pricing and I recommend it to professional pricers, marketers, and anyone interested in capturing the value their business creates." —Eric G. Mitchell, President, Professional Pricing Society, www.pricingsociety.com

"Ron Baker is what I'd call a 'thought giant.' In his first two books he literally began a revolution in the accounting and legal professions. Thousands of professionals in public practice now lead far better, more rewarding lives thanks to him. Now he's broadened his impact in a huge way. Read this book, implement the ideas and you'll never look at your prices or your pricing policies in the same way again. You'll be richer in many ways because of it." —Paul Dunn, founder and CEO, ResultsNet Australia, coauthor, The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services, www.resultsnetaustralia.com

Gary: “Am I participating in this conference by asking this question”,

Gary: “Then why are those who comment, rate, share, recommend, mash-up not considered participants in online social networks?”

The speaker then went onto to say academics have to draw a line in the sand between involvement those who may change the title of a podcast they downloaded for example and those who submit truly original content. Afterwards I said why do you have to draw a line when we are talking about ‘degrees’ of participation? He said academics like defined lines and specificity to be able to hang theories on - yet none showed any kind of digram or quantification of those lines. So here is my ‘line’ in the sand stating that participation in society, politics, online social networks etc: is not either on or off it is a continuum of degrees of influence. It is an analog and not a digital 0 or 1 as the academics represented seem to propose.