effective
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Student Services | Justice Institute of British Columbia - 0 views
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Very focused, strong and clear language has been used to express the motive
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Programs & Courses | Justice Institute of British Columbia - 0 views
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Still haven't found what you're looking for? Contact Us
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| Ibanez guitars - 1 views
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Links to all the different types of guitars makes it easy to navigate to where you want to go, and the images paried with them help to catch your eye.
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A larger set of links at the bottom of the page can take you away from the products to information on artists, news, archives and more. This is good, as it helps find information faster.
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Frontpage - 1 views
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On par with the clout of X-Games, Pipeline Masters, and the Hannenkahm
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air-infused downhills to dirt dominatrix dual slaloms, massive slopestyle stunts to epic enduros,
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Description given based on past experience and puts readers in the shoes of the writer
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Kokanee Crankworx promises to do what it’s become so famous for: blowing the past away with the future.
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A big logical claim. They have been sucessful as they say their new is going to blow away the past with bigger and better things.
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enter the VIDEO ROOM for daily highlights and video on demand
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Balanced information: the opportunity for the audience to go back to previous videos and make their own judgements.
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Join the conversation
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Inviting the audience to join the conversation - gains their acceptance.
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The sponsers' logos serves as a way of making sure this whole thing is legit.
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The date and year answering one of the first questions the audience will have on this page after learning about it.
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Cruises, Cruise Ship Deals, Travel Cruises - Holland America Line - 0 views
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var popupReady = false; function isPopupReady() { return !(popupReady == null || !popupReady); } window.addEvent('domready', function() { var thisPageSearch = location.search; var searchCheck = thisPageSearch.contains('?'); if(searchCheck) { var thisPageQuery = thisPageSearch+'&message=loginOverlay'; var currentPageLogin = 'https://'+location.hostname+location.pathname+thisPageQuery; $ES('.login').setProperty('href',currentPageLogin); var thisPageExQuery = thisPageSearch+'&message=loginOverlayOverEx'; var currentPageExLogin = 'https://'+location.hostname+location.pathname+thisPageExQuery; $ES('.loginEx').setProperty('href',currentPageExLogin); } else if (!searchCheck) { var thisPageQuery = thisPageSearch+'?message=loginOverlay'; var currentPageLogin = 'https://'+location.hostname+location.pathname+thisPageQuery; $ES('.login').setProperty('href',currentPageLogin); } popupReady = true; }); My Account - Login | Register
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Lot's of contact information, from online chat or call or even contact us. Customer Service is button is right there.
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Call your travel professional or 1-877-932-4259
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CRUISE RESOURCES NEW Le Cirque at the Pinnacle Grill Announcing the Culinary Council Nieuw Amsterdam Dedication Find Shore Excursions Mariner Society Rewards Program Signature of Excellence Continues About Fuel Supplements Awards & Accolades Holland America Line Shop Travel Advisories
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explore, cruise, travel Virtual Tours & Videos Visit Blog | Community Find Shore Excursions
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Lots of resources of to help you understand their ships or what they are about.
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FOR BOOKED GUESTS Check-in Online Cruising FAQs About Shore Excursions Book Onboard Gifts Passports About Fuel Supplements Find Shore Excursions Cancellation Protection Plans
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GENERAL INFORMATION Booking Options Mariner Society About Us Our Mission & Values Sustainability Accessible Cruising Charters & Incentives Careers Site Map
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They placed the General Information here, since I think they wanted to promote about their cruises. Learn about that first then deal with later attitude.
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SPECIAL OFFERS & PROMOTIONS Sign up for Cruise Specials Enter to Win a Cruise Transatlantic Writing Contest Holland America Line Rewards Visa© Card
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Taxes | Personal Income Tax | Canada Taxes | Online Income Tax Returns And Planning - H... - 0 views
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Our Company
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Personal TaxesStudent Tax PromoInstant Cash BackDebit Card FAQDebit Card BenefitsSecond LookThe H&R Block AdvantageAudit Assistance / CRA CorrespondanceFiling out of CountryU.S Citizens in CanadaSmall BusinessesBookkeeping and Accounting ServicesCorporate Tax ServicesTax TipsRRSPsDo Your Taxes OnlineHow Does It Work?NETFILE InformationSecurityPaymentOnline Tax FAQDesktop Software qm_create(0,false,0,500,false,false,false,false,false);
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A really nice feature, instant refund! i would do this if I had simple tax return
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there are lots of good headings and navigation bars to aid user in finding desired info fast
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With more than 1,100 locations, H&R Block is a member of hundreds of communities across Canada. We believe that strong communities benefit everyone. From our Block Builders program to help lower income Canadians file a tax return to providing free tax advice days to sponsoring world-class athletes, H&R Block Canada believes that supporting local initiatives in communities like yours can make a difference.
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many people are looking for organizations that invest in there community this could be a powerful marketing tool
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wow! this is a really cool service. this builds trust because it is not very average for anyone to do anything for anyone in todays world.
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About Haskayne | HASKAYNE School of Business - 0 views
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The Haskayne School of Business at the University of Calgary
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We offer a wide range of business degrees, including our Financial Times (London)-ranked Executive MBA program.
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more than 3,000 full- and part-time students
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bachelor's, master's, PhD and Executive Education programs.
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18,000 alumni in 60 countries.
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Bachelor of Commerce Bachelor of Hotel and Resort Management Master of Business Administration (MBA) Alberta/Haskayne Executive MBA (offered jointly with the University of Alberta) the interdisciplinary Masters of Science in Sustainable Energy Development (Calgary, Alberta, and Quito, Ecuador) PhD Executive Education.
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n May 2002, the school was named in honour of Richard F. Haskayne, OC, FCA, and the Haskayne Endowment for Achieving Excellence was created.
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Executive MBA programs ranks #38 in the Financial Times (UK) international ranking of Executive MBA programs
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2006 Financial Times ranks Alberta/Haskayne executive MBA program top in Canada for career progress of graduates
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Haskayne is the first business school in the world to be granted certification for its PhD in tourism
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A part-time Master's degree program starts
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H&R BLOCK Canada - Media Centre - 0 views
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Is your pet a legitimate tax expense? Review some of the more interesting tax deductions and cases available to taxpayers.
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this is kinda a fun fact and lets you know that they are looking outside the box for any and all tax deductions that you may be able to claim
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Check out the latest news from H&R Block Canada
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Home | University of Calgary - 1 views
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Home Prospective Students Current Students Alumni Community Faculty & Staff
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Faculties Departments & Programs Continuing Education Research & Institutes International Services About the U of C Admin. & Governance Campus Services Giving to the U of C Accountability Quick Links Events & Dates Look Up! Research in Action
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Attractive and welcoming pictures. Everyone seems to be smiling. Diversity in people in pictures. (cultures and interests)
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Income Tax Consultants | File Taxes | Tax Returns - H&R Block - 1 views
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pictures on the site are of happy successful looking folks. People tend to associate themselves in this positive light while on the website.
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If you qualify for Instant Cash Back, we'll give you 85 percent of the first $300 of your income tax refund and 95 percent of the rest. For example, if you have a $600 refund, the amount you'll receive from H&R Block is $540**. The $60 fee covers the entire cost of the Instant Cash Back service, including tax preparation.
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Its nice that they provide this upfront cost information and this honestly goes a long way to persuading me to try the service.
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Walk in with your taxes and walk out with your money
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This is the tag line for the company. or at least it is a very memorable bit of text!
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Basses | Ibanez guitars - 1 views
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On all the guitar pages they will have basically the same layout, but with a different background image and colour scheme. It helps you to stay familiar with how to find what you are looking for, while keeping the pages looking fresh and different.
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Apple: It's All About the Brand - 1 views
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Ask marketers and advertising experts why Mac users are so loyal, and they all cite the same reason: Apple's brand.
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This sentence describes what will be discussed in the article. It dips into the logical argumentation section of a rhetorical triangle.
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This paragraph here is giving the audience facts, and statistics of why/how Apple has become such a successful brand
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$11 billion in annual sales.
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boosting
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advertising budget
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15 million to $100 million
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"It was the marketing company of the decade."
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Ethical argumentation is present here. This quote is from John Sculley, he was the marketing exec of Pepsi (as mentioned above) and everybody knows how popular and well known Pepsi is, so he is seen as a reliable voice for marketing facts because of his success in the Pepsi company.
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awarded
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powerful brand
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You can sway an audience into deeper consideration into the brand by describing it as a "powerful brand" (Ethos)
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Apple "Brand of the Year"
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overwhelming presence of Apple
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As a reader, this statement shows that Apple is a brand which is very passionate about their products, and they want everyone to know just how great their products are. However, consumers could find the marketing of the brand to be overkill and too obnoxious, or feel as if its being shoved down their throats, which could be a negative and turn off, and cause them to invest in other brands.
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Another logical point. It can be seen as a testimony. The success of the iMac and iPod rely solely on the brand. If it weren't for the brand, it very well might not be a popular/successful item.
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comes through in everything they do."
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"Without the brand
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Apple would be dead
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It's got nothing to do with products
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branding is all that keeps them alive
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emotional brand
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is loved
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branding has become as powerful as religion
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Similie. Here they are trying to make people realize just how important branding is by comparing it to religion.
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about imagination, design and innovation
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Emotional aspect. At the end of the day, no matter what, there are loyal customers, who will support brand regardless. This is what makes people love the brand and its products
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one of the reasons Apple has been rebranded
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rejuvenate the brand
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intimate with its customers
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company projects a humanistic corporate culture and a strong corporate ethic, characterized by volunteerism, support of good causes or involvement in the community
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Emotional - Shows Apple cares and wants to give back. Also shows that it's not just a flashy brand with cool gadgets, but the products also help better the lives of many..Positively sways audience because of the education aspect
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Apple, on the other hand, comes across as profoundly humanist. Its founding ethos was power to the people through technology, and it remains committed to computers in education. "It's always about people,
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Visually, products are colourful and many times, there are choices to suit personal preferences, this also makes the product easily identifiable. (ex. any brightly coloured, music player, even if not Apple, will probably be associated with Apple because they were they ones who first introduced it.)
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products and advertising are clearly recognizable
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Apple's design is people-driven
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established a "heartfelt connection" with its customers.
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products are designed around people
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unique visual and verbal vocabulary, expressed in product design and advertising
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Apple has always projected a human touch
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pple used great leaders -- Cesar Chavez, Gandhi and the Dalai Lama -- to persuade people
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Apple's famous "1984" Super Bowl ad
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Peace River Coal | Sustainability - 1 views
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ways to
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Environmental studies began at Peace River Coal's Trend mine in late 2003 and environmental monitoring continues to this day. Environmental Assessment (EA) applications are in progress for the Roman Mountain Project which requires the collection of field data which includes air quality, geochemistry, climate and hydrology, groundwater, surface water and sediment, aquatic resources, soils and terrain, land use and tenure and heritage (archeology and traditional land use).
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Exemplification: Here they've used a case-in-point to explain their environmentally responsible practices.
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Ethically sound practices result in a reduced environmental footprint and provides sustainable benefits to local and global communities alike.
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Cause and effect analysis: The statement suggests that because of ethically sound practices by the company, positive results occur.
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benefiting us now, and for generations to come.
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Appeal to pathos: Speaking about the benefits for future generations gives a warm, positive feeling to the reater.
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Peace River Coal endeavors to minimize negative operational impacts on the surrounding ecology and terrain, affecting not only our present, but the future for generations to come
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Although this sentence is intended to show company responsibility, it could backfire by creating the thought in the reader's mind that the mine processes are damaging to the environment. The use of 'affecting not only our present, but the future for generations to come' is intended to refer to the company's attention to minimizing impacts, but it could easily be interpreted to the negative effects themselves affecting generations for years to come. You could present the information in a more positive instead of a negative light, by saying what the company is doing to minimize operational impacts, without saying that the impacts are negative, and without pairing it directly with the thought that future generations are involved.
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Peace River Coal | Peace River Coal Home Page - 0 views
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Peace River Coal Inc., a producer of high-quality metallurgical coal for export, from Canada is jointly owned by Anglo American plc, Hillsborough Resources Ltd., and NEMI Northern Energy and Mining Inc. Anglo American holds a 74% interest in Peace River Coal. Peace River Coal owns substantial coal properties in the Peace River region of northeast British Columbia.
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It appears one of the main goals through this website is to explain and demonstrate who Peace River Coal's business afilliates are. The names are mentioned a number of times through the website and showing the reader that these names are present seems to be a large part of the website's focus.
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with the help of local and other partners
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Credibility could be improved by re-wording to avoid saying 'and other partners', because it almost sounds like something is being hidden from the reader with that language, even if nothing is. It takes away slightly from Ethos.
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Peace River Coal | About Us - 0 views
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PRC conducts
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The Peace River coalfield, which extends for 400 km through the northeast part of British Columbia, was first discovered in 1793. Due to lack of infrastructure, mining in the early days was limited to small operations serving local needs. The expansion of steel production in the mid-1960's, led by the Japanese steel mills, stimulated exploration for metallurgical (coking) coal on a global scale. Within ten years the majority of the land within the Peace River coalfield with coal mining potential had been acquired and explored by various mining and oil companies.
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Flashback: This paragraph talks about an earlier time in the company's history in order to give the reader a better understanding of how the company started out, and how it has progressed.
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Tumbler Ridge has a population of approximately 3,300 people and sits on the edge of a vast, little-explored wilderness. Isolated, yet still accessible, the pristine mountain ridges and valleys around the town abound with rich natural resources and wildlife.
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Imagery: The use of descriptive language to add appeal to the prospect of living in the area near the mine.
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Tumbler Ridge was established in the early 1980s to service the Quintette and Bullmoose Mines, which were anticipated to provide 100 million tons of metallurgical coal to Japan in its first 15 years
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Narration: The recounting of an event to give more insight into the company's origins.
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