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Matthew Wallace

Oil Companies Should Put Their Profits to Good Use | We Agree | Chevron - 0 views

    • Matthew Wallace
       
      Video The video shows staff at Chevron think that things need to be done about the big issues too. They show that they are on top of these issues by cleverly pairing the issue posed by the "average building contractor" with the solution that Chevron is putting theirprofits to good use. They are "pumping $21 billion into local economies, small business, and communities.
  • Emily, a Chevron engineer, and Joseph, a building contractor, agree on the need for oil companies to reinvest profits into jobs and growth.
    • Matthew Wallace
       
      Parallelism. Shows a Chevron engineer and an "average building contracter" talking and AGREEING on the same issue.
  • Some say our profits are big, but our investments are equally big, too. So, yes, we do put our profits to good use.
    • Matthew Wallace
       
      Counterpoints These two sentences address the fact that they do make large profits, but then dispell them by adding that their investments are just as large.
  • ...5 more annotations...
  • Related Topics Chevron Creates Jobs in Kazakhstan How We Work With Local Suppliers Our Agbami Field Is One of Nigeria's Largest What It Took to Build Our Blind Faith Platform
    • Matthew Wallace
       
      More links to other topics that chevron is doing things about.
  • Yes, we make profits doing it. I'm grateful for that. That's how we reinvest in future energy supplies. It takes a lot of money to find and produce the energy a growing economy needs.
    • Matthew Wallace
       
      Gives reasoning for why they need to make the profits they do.
  • Energy helps create jobs.
    • Matthew Wallace
       
      Non verbal The clean white backround looks professional, and it really makes the bright red text all pertaining to the agreement that current issues need solutions.
  • We also invest in people and provide thousands of good-paying jobs.
Japjot Singh

Justice Institute of British Columbia | Canada's leading public safety educator - 1 views

shared by Japjot Singh on 09 Mar 11 - No Cached
    • Japjot Singh
       
      The website uses blue color to appeal to its viewer.
    • J.Randolph Radney
       
      There are different sorts of appeal; what kind is blue likely to evoke? What sort of appeal is this (logos, ethos, pathos)?
    • Japjot Singh
       
      Blue color is likely to evoke the emotional approach of the reader. So, i would say it pathos
    • Japjot Singh
       
      The website uses various links at the bottom of the first page, so that viewer can get a better understand of the website. It also provides the company's contact details at the top right and bottom of the page, making it really easy for someone who wants to quickly look at some important data and then contact the company for more detailed information.
    • Japjot Singh
       
      The main page has a very strong impression on the viewer as it provides a very detailed information about six main outlines on the top of the first page and can be really helpful.
    • J.Randolph Radney
       
      What do you mean by 'impression'?
    • Japjot Singh
       
      By " Impression", I mean to say that the website impresses the viewer by providing almost all the required information under six main outlines on the front page. These "Drop down" boxes give an impression of a good website.
  • ...5 more annotations...
  • Future Students Current Students Alumni International Clients Faculty & Staff
    • Japjot Singh
       
      Use of Quicklinks to target particular individuals for simplification of information.
  • Five things to know about JIBC
    • Japjot Singh
       
      Describes how jibc is changing itself to get more better(Enhancing law enforcement capacity, New JIBC website)  and providing extended services (like tution tax receipts)
    • Japjot Singh
       
      Uses various social networks to be accepted by wide variety of viewers.
  • Find Programs Find Courses
    • Japjot Singh
       
      A handy quick search for easy individual approach.
    • Japjot Singh
       
      Rhetorical Analysis on www.jibc.ca
Sabina Donnelly

Detox campaign | Greenpeace International - 2 views

  • Many hazardous chemicals can also be transported in our oceans, atmosphere and food chains and accumulate in places far away from their original source. They have been found to build up in the bodies of animals including birds, fish, whales, polar bears and even human breast milk. The problem and the solution are therefore not only a cause of local concern. This is a truly global issue.
    • Sabina Donnelly
       
      Again, this is aimed at readers who are far away from where this problem is occurring. It brings the issue close to home and hopefully motivates the reader to action
  • “Just do it”
  • ...17 more annotations...
  • “Impossible is nothing”
  • “Make the Change”
  • Of these brand owners, one group stood out in particular as the most likely champions of a toxic-free future - the world’s largest sports brands. Not only are these brands self-proclaimed leaders and innovators, but they have the size and influence to work with their suppliers to begin bringing about real change on the ground and eliminate the use and release of these hazardous chemicals.
    • Sabina Donnelly
       
      This rhetoric is aimed at Nike and Adidas. Greenpeace uses irony by highlighting these companies' slogans.
  • The alkylphe
  • nols and PFCs found in the samples are a cause for serious concern, as these chemicals are known hormone disruptors and can be hazardous even at very low levels
  • Clean w
  • ter is not only a basic human right - it is the world’s most threatened essential resource
    • Sabina Donnelly
       
      Greenpeace has gone to these companies' websites and selected quotes which express their commitment to environmentally friendly practices. This shows the hypocracy of these companies as they advertise green initiatives while they really do not know or control where their supplies come from.
  • 2/12 Play A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory.
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory.
  • Greenpeace
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory
    • Sabina Donnelly
       
      This photo and its caption have a lot of impact on the reader. The caption describes discoloured water which can be seen in the collector's sample bottle. Futhermore, the photo shows an odd yellow sludge/waste coming out for the pipe. In the background of the photo, you can see the turbid river water and smoggy air. What is particularily effective is the use of hyperbole. The odd looking sludge is the largest and central object in the photo, dwarfing the person standing next to it.
    • Sabina Donnelly
       
      another aspect of visual rhetoric that is used in this photo is accent. Compared to the bleak and grey background, the yellow sludge jumps out from the photo
  • At 6:00pm in the evening, a pipe on the north side of the Youngor International Garments City factory dumps large quantities of foul smelling waste water into the river
    • Sabina Donnelly
       
      Photo # 11 in the slide is particularily effective because the subject of the photo is covering his mouth and nose with his hand while looking down at the discoloured redish purple water coming out of the discharge pipe. When we read the caption, we find that he is doing this due to the terrible stench of the water. Both the caption and the subject's reaction in the photo make the experience more real for the reader as we can imagine the experience as if we were there.
  • Wastewater is intended to be treated at the treatment plant.
    • Sabina Donnelly
       
      Greenpeace uses irony in the photo and its caption. We see settling ponds of water in a textile factory and learn in the caption that it is supposed to be treated. The irony is that this is for show was chemical analysis of water shows that the water is not treated
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory
    • Sabina Donnelly
       
      This photo and its caption have a lot of impact on the reader. The caption describes discoloured water which can be seen in the collector's sample bottle. Futhermore, the photo shows an odd yellow sludge/waste coming out for the pipe. In the background of the photo, you can see the turbid river water and smoggy air. What is particularily effective is the use of hyperbole. The odd looking sludge is the largest and central object in the photo, dwarfing the person standing next to it. Sabina Donnelly 1 minute ago Radney's Business Writing Course another aspect of visual rhetoric that is used in this photo is accent. Compared to the bleak and grey background, the yellow sludge jumps out from the photo
Kimberly McCoy

Fighting the Darkness: My Secret Battle with Depression - 2 views

    • Kimberly McCoy
       
      What I like about this site are the soothing colors.
    • Kimberly McCoy
       
      This appeals to pathos.
  • Change is in the air
    • Kimberly McCoy
       
      Logos is achieved by the wording of hope, for me.
    • Kimberly McCoy
       
      The red against the green background caught my attention.
    • Kimberly McCoy
       
      Red seems to be an urgent color and so I believe Pathos was achieved.
  • ...11 more annotations...
    • Kimberly McCoy
       
      I find the site to look enlightened even as depression is discussed. Also, encouraging in it's attempt to provide for someone ways which they can fight depression
    • Kimberly McCoy
       
      Although the video does appear to bring life to the page I don't see how it contributes to the site.
    • Kimberly McCoy
       
      I suppose Pathos can be credited because it is a lovely ride down a beautiful mountain in and on a mountain top.
    • Kimberly McCoy
       
      This site caught my attention immediately. It looked soothing, it is easy to read and it deals with a delicate subject that affects many people. I think the colors of the page accomplished what it probably set out to do, which was create calm. Let's not forget, we are dealing with depression. This subject means something to me as I suffer from it on occasion. I can associate with this personally. The subject is not so much a controversial one, however, those who don't suffer from depression have been known to say, "Get over it!", which can be a negative experience for one in the throws of depression. I think the writers' purpose here it to inform and explain the symptoms of the disease as experienced by those it affects. I believe it also provides a forum for those who simply want to explain where they are at in their depression and to encourage others to understand that this is real and it affects many. It also serves more than one purpose as it provides suggestions on how to deal with it.The thesis, or the overall main point is basically to let the disease speak for itself and allow others to comment on the subjectThe tone of the text is relaxed and does not create feelings of unrest. It provides answers and links to all issues surrounding the subject of depression. I really liked the graphics of what appears to be grass. I imagine laying down in it and breathing in the fresh air. I also took a shine to the dandelions on the right side and I specifically liked the "I'm done hiding" at the top of the page. Many people hide the depression as they are embarrassed.  The highlighted areas are stand out texts for me.
    • Kimberly McCoy
       
      Logos is achieved as the words are logical. Pathos is achieved as it appeals to my emotions because I have first hand knowledge of this sickness called depression. Ethos is achieved because I trust and believe the written word.
    • Kimberly McCoy
       
      This full length essay is in google docs with access to you. Was unsure where you wanted this.
  • I'm done hiding.
    • Kimberly McCoy
       
      What I like about these 2 highlighted texts is that it appeals to ethos because I experienced these two statements. Ethos was achieved by what it says.
  • I hid my battle
  • Mountain Biking and Depression
    • Kimberly McCoy
       
      This line appeals to my Pethos as I consider it emotional to have "Mountain Biking" and "Depression" in the same sentences. It affects my emotions by making me think.
  • I'm Drowning
    • Kimberly McCoy
       
      Again, ethos and Pathos is achieved because I know how it feels to feel this way.
    • Kimberly McCoy
       
      I don't feel the logo of Facebook contributes to the site at all.
    • Kimberly McCoy
       
      It did not appeal to my Pathos.
  • I can't breathe
    • Kimberly McCoy
       
      Again, this affects me by Pethos as it brings memories that are unpleasant.
    • Kimberly McCoy
       
      The dandelions appeal to my pathos. They are innocent and carefree.
    • Kimberly McCoy
       
      The simplicity of the page appeals to ethos, logos and pathos. It is carefree and uncluttered and feels like a safe place.
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