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Colours blue and gold: give a sence of royalty or astutness possibly. The picture with old books shows knowledge and wisdom, the slideshow if photos displays the companies use of technology. The Logo is in cursive and has a watermark which is visually pleasing to the eye, the cursive reidderates the old fashion trusted skill, also the date of establishment is highlighted in the logo-- being an old company puts value, trust and loyalty into it