Lindt & Sprüngli is recognized as a leader in the market for premium quality chocolate, offering a large selection of products in more than 100 countries around the world.
They establish credibility by being sold in many countries, and give facts that they are a recognized leader in their field.
The beginnings of Lindt & Sprüngli are in 1845, when father and son for the first time manufactured solid chocolate in their small confectionery Sprüngli & Son, at that time yet a partnership.
This picture of a cocoa bean hints at credibility that the company knows and cares about the entire process of making their product and that that would produce better end results.
The chocolatier in this photo seems to be enjoying his job and working with precision, it builds on the character and credibility of the company and their passion for their creations.
"160 years of passion for one moment of yours" shows reason for their skills in making great chocolate because of how long they've taken to perfect it. It also uses the audiences feelings by including them and their desires in the statement.
The picture of chocolates placed perfectly with good lighting, instead of just photographed plainly, appeals emotionally by showing the chocolate at it's best. This gives subconscious feelings that the products will offer luxury and satisfaction in flavor.