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Cici Sterritt

YouTube - Google Docs- Survey Hints and Tips.wmv - 1 views

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anonymous

Company > Lindt & Sprüngli, Maître chocolatier suisse depuis 1845 - 0 views

shared by anonymous on 01 Mar 12 - No Cached
  • Lindt & Sprüngli is recognized as a leader in the market for premium quality chocolate, offering a large selection of products in more than 100 countries around the world.
    • anonymous
       
      They establish credibility by being sold in many countries, and give facts that they are a recognized leader in their field.
  • The beginnings of Lindt & Sprüngli are in 1845, when father and son for the first time manufactured solid chocolate in their small confectionery Sprüngli & Son, at that time yet a partnership.
    • anonymous
       
      Play on the emotional aspect of family.
    • anonymous
       
      This picture of a cocoa bean hints at credibility that the company knows and cares about the entire process of making their product and that that would produce better end results.
  • ...1 more annotation...
    • anonymous
       
      The chocolatier in this photo seems to be enjoying his job and working with precision, it builds on the character and credibility of the company and their passion for their creations.
anonymous

Home > Lindt & Sprüngli, Maître chocolatier suisse depuis 1845 - 0 views

shared by anonymous on 01 Mar 12 - No Cached
    • anonymous
       
      the use of gold accents on the page give off a sense of luxury and play on the viewers emotional desires to indulge themselves
    • anonymous
       
      the visual of a chocolatier in a crisp white uniform sets a tone of reassurance that they are professionals and high class
    • anonymous
       
      "160 years of passion for one moment of yours" shows reason for their skills in making great chocolate because of how long they've taken to perfect it. It also uses the audiences feelings by including them and their desires in the statement.
  • ...4 more annotations...
    • anonymous
       
      The blue and gold in the logo hint at feelings like "award winning" and "quality" as they resemble the colour of a blue ribbon. 
  • Maîtres Chocolatiers
    • anonymous
       
      The use of French words to ensure credibility in being a Swiss company that provides Swiss chocolate
    • anonymous
       
      The picture of chocolates placed perfectly with good lighting, instead of just photographed plainly, appeals emotionally by showing the chocolate at it's best. This gives subconscious feelings that the products will offer luxury and satisfaction in flavor.
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