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Ruehl Kerner

Calgary Stampede Rodeo, Animal Welfare, and Livestock Producer Reaction « Agr... - 3 views

    • Ruehl Kerner
       
      Someone should smack this person. I may not be politically correct all the time, but it seems as though people only critisize something they know very little about.
    • Ruehl Kerner
       
      I would say that I demonstarte kindness and compassion to animals in rodeo, as my horse is used in rodeo and i treat him with the utmost respect. I cannot do what I love without that horse, and I know he likes his job.
  • The downside to that is every time we give an inch and try to work with animal welfare groups, they take a mile and make it seem like we are guilty.
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  • It is called natural selection and back in 1859, Charles Darwin began to document that the preservation of the species was based on Natural Selection. This still holds true today. If it were not for the option for ranchers to sell these cattle to rodeo livestock producers, the alternative would be certain death. Natural selection of rodeo livestock started when rodeo started and has evolved to include semen sexing, embryo transfer and cloning!
  • Rodeo livestock lives better than most people; certainly their breeders and owners. Regular, premium feed, and even bottled water in some cases, help to preserve the animals by keeping them comfortable, hydrated and able to perform to their ability. For these and other reasons it is a fact that many bulls today are marked and sold for six figures! They are as valuable as a prized thoroughbred race horse yet one does not see the Kentucky Derby, Preakness or Belmont being limited or eliminated.
lindsay jmaiff

WWF Canada - Species - 1 views

shared by lindsay jmaiff on 01 Mar 12 - No Cached
  • Across Canada, habitat loss, pollution, foreign invaders, climate change, and unsustainable harvesting have pushed over 500 species dangerously close to extinction
    • lindsay jmaiff
       
      Pathos: draws to emotion, if youre an animal lover. Feel sad about species going extinct
    • lindsay jmaiff
       
      Pathos: Image is clearly drawing attentin to the use of animal (crocodile skin) to make these items. Could have been placed at the top but still fits in the smae first page without scrolling, attention grabber.
    • lindsay jmaiff
       
      Iconic simple recognizable image, maybe the image animal mascot was chosen because panda bears are known or recognized as being non threathening and cuddly: pathos: ethos
    • lindsay jmaiff
       
      Image appears on the heading of each page
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    • lindsay jmaiff
       
      Appeals to children, the stuffed animals will make the children nag at their parents to invesgate into the cause due to the childrens want for the toy.
J.Randolph Radney

YouTube - Google Demo Slam: Epic Docs Animation - 0 views

  •  
    This is a Google Docs presentation.
Taylor Laird

Zero Waste | RECYCLING COUNCIL OF BRITISH COLUMBIA - 4 views

shared by Taylor Laird on 16 Feb 12 - No Cached
  • Zero Waste means linking communities, businesses and industries so that one's waste becomes another’s feedstock. It means preventing pollution at its source. It means new local jobs in communities throughout British Columbia
  • Zero Waste is a goal that is ethical, economical, efficient and visionary
  • Zero Waste will eliminate all discharges to land, water or air that are a threat to planetary, human, animal or plant health
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    • Taylor Laird
       
      Blue-ethos Green-pathos and Pink-logos
    • Taylor Laird
       
      Colors of website are earthy. Background is white-indicates cleanliness. Colors are green like grass and trees, text is green and blue (like water) very environmental feel to it. Picture up top clean straight forward. Shows environment.
    • Mae Abano
       
      Overall website layout is simple and accessible. Colors of different shades of green and blue are chosen to represent the colors of the Earth. The information you need to know are grouped into categories, and phone numbers are displayed at top. Font size and font text are simple as it represents the environment of simplicity and cleanliness. The logo, looks like a part of a continent of the globe with recycling logo in the middle, same colors of green,blue and white are also used.
  • The Cities of Vancouver, Richmond, Burnaby, New Westminster, Port Coquitlam, Coquitlam, and Port Moody have already implemented residential organics collection programs.
  • The strategy is broad-based, targeting increased materials efficiencies in businesses, local economic development through "resource recovery" and public policy renewal to facilitate the development of a zero waste economy
  • RDN banned commercial food waste from the landfill. A commercial food waste diversion program involving businesses and organizations diverts more than 6,000 tonnes of food waste and organic compostables annually from the landfill.
J.Randolph Radney

YouTube - RSA Animate - Drive: The surprising truth about what motivates us - 0 views

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    What do you want to do today?
farouk hamood

What is Cancer? What Causes Cancer? - 3 views

  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
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  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
    • farouk hamood
       
      This is pathos because people passing away due to cancer diagnosis is very emotional.
  • Physicians and researchers who specialize in the study, diagnosis, treatment, and prevention of cancer are called oncologists.
    • farouk hamood
       
      This is ethos because people listen to the physicians and researchers because of the label they have made for themselves.
  • Cancer is ultimately the result of cells that uncontrollably grow and do not die. Normal cells in the body follow an orderly path of growth, division, and death. Programmed cell death is called apoptosis, and when this process breaks down, cancer begins to form. Unlike regular cells, cancer cells do not experience programmatic death and instead continue to grow and divide. This leads to a mass of abnormal cells that grows out of control.
    • farouk hamood
       
      This is logos because it depends on rationality, reason and proof.
  • Cancer is a class of diseases characterized by out-of-control cell growth. There are over 100 different types of cancer, and each is classified by the type of cell that is initially affected.
    • farouk hamood
       
      This is logos because its is purely based on logic.
  • Cancer harms the body when damaged cells divide uncontrollably to form lumps or masses of tissue called tumors (except in the case of leukemia where cancer prohibits normal blood function by abnormal cell division in the blood stream). Tumors can grow and interfere with the digestive, nervous, and circulatory systems, and they can release hormones that alter body function. Tumors that stay in one spot and demonstrate limited growth are generally considered to be benign.
    • farouk hamood
       
      This is logos because it can persuade people logically.
    • farouk hamood
       
      This is logos because it is logical, and it is showing people through a video what cancer is.
    • farouk hamood
       
      This is logos because it is a logical form of showing people what cancer is through a video.
  • A short, 3D, animated introduction to cancer. This was originally created by BioDigital Systems and used in the Stand Up 2 Cancer telethon.
  • Cells can experience uncontrolled growth if there are damages or mutations to DNA, and therefore, damage to the genes involved in cell division. Four key types of gene are responsible for the cell division process: oncogenes tell cells when to divide, tumor suppressor genes tell cells when not to divide, suicide genes control apoptosis and tell the cell to kill itself if something goes wrong, and DNA-repair genes instruct a cell to repair damaged DNA. Cancer occurs when a cell's gene mutations make the cell unable to correct DNA damage and unable to commit suicide. Similarly, cancer is a result of mutations that inhibit oncogene and tumor suppressor gene function, leading to uncontrollable cell growth.
    • farouk hamood
       
      This is logos because it explains the growth of cancer and how it spreads.
  • Carcinogens are a class of substances that are directly responsible for damaging DNA, promoting or aiding cancer. Tobacco, asbestos, arsenic, radiation such as gamma and x-rays, the sun, and compounds in car exhaust fumes are all examples of carcinogens. When our bodies are exposed to carcinogens, free radicals are formed that try to steal electrons from other molecules in the body. Theses free radicals damage cells and affect their ability to function normally.
    • farouk hamood
       
      This is logos because it tells what promotes cancer in an understanding and logical way.
  • Cancer treatment depends on the type of cancer, the stage of the cancer (how much it has spread), age, health status, and additional personal characteristics. There is no single treatment for cancer, and patients often receive a combination of therapies and palliative care. Treatments usually fall into one of the following categories: surgery, radiation, chemotherapy, immunotherapy, hormone therapy, or gene therapy.
    • farouk hamood
       
      This is pathos because being treated through cancer is a very emotional experience for people that have to go through it.
  • Surgery is the oldest known treatment for cancer. If a cancer has not metastasized, it is possible to completely cure a patient by surgically removing the cancer from the body. This is often seen in the removal of the prostate or a breast or testicle. After the disease has spread, however, it is nearly impossible to remove all of the cancer cells. Surgery may also be instrumental in helping to control symptoms such as bowel obstruction or spinal cord compression.
    • farouk hamood
       
      This is pathos because for a cancer patient to go through surgery, it takes tons out of them.
  • Radiation treatment, also known as radiotherapy, destroys cancer by focusing high-energy rays on the cancer cells. This causes damage to the molecules that make up the cancer cells and leads them to commit suicide. Radiotherapy utilizes high-energy gamma-rays that are emitted from metals such as radium or high-energy x-rays that are created in a special machine. Early radiation treatments caused severe side-effects because the energy beams would damage normal, healthy tissue, but technologies have improved so that beams can be more accurately targeted. Radiotherapy is used as a standalone treatment to shrink a tumor or destroy cancer cells (including those associated with leukemia and lymphoma), and it is also used in combination with other cancer treatments.
    • farouk hamood
       
      This is pathos because going through radiation takes a lot out of anyone.
  • As cancer cells use the body's energy and interfere with normal hormone function, it is possible to present symptoms such as fever, fatigue, excessive sweating, anemia, and unexplained weight loss. However, these symptoms are common in several other maladies as well. For example, coughing and hoarseness can point to lung or throat cancer as well as several other conditions.
    • farouk hamood
       
      This is pathos because the symptoms of cancer bring people down tons.
  • There are five broad groups that are used to classify cancer. Carcinomas are characterized by cells that cover internal and external parts of the body such as lung, breast, and colon cancer. Sarcomas are characterized by cells that are located in bone, cartilage, fat, connective tissue, muscle, and other supportive tissues. Lymphomas are cancers that begin in the lymph nodes and immune system tissues. Leukemias are cancers that begin in the bone marrow and often accumulate in the bloodstream. Adenomas are cancers that arise in the thyroid, the pituitary gland, the adrenal gland, and other glandular tissues.
    • farouk hamood
       
      This is logos because it tells the facts about how cancer is classified.
  • Early detection of cancer can greatly improve the odds of successful treatment and survival. Physicians use information from symptoms and several other procedures to diagnose cancer. Imaging techniques such as X-rays, CT scans, MRI scans, PET scans, and ultrasound scans are used regularly in order to detect where a tumor is located and what organs may be affected by it. Doctors may also conduct an endoscopy, which is a procedure that uses a thin tube with a camera and light at one end, to look for abnormalities inside the body. Extracting cancer cells and looking at them under a microscope is the only absolute way to diagnose cancer. This procedure is called a biopsy. Other types of molecular diagnostic tests are frequently employed as well. Physicians will analyze your body's sugars, fats, proteins, and DNA at the molecular level. For example, cancerous prostate cells release a higher level of a chemical called PSA (prostate-specific antigen) into the bloodstream that can be detected by a blood test. Molecular diagnostics, biopsies, and imaging techniques are all used together to diagnose cancer.
    • farouk hamood
       
      This is ethos because the information is clearly stated by a reliable source from the way they have put it.
  • Cancers that are closely linked to certain behaviors are the easiest to prevent. For example, choosing not to smoke tobacco or drink alcohol significantly lower the risk of several types of cancer - most notably lung, throat, mouth, and liver cancer. Even if you are a current tobacco user, quitting can still greatly reduce your chances of getting cancer. Skin cancer can be prevented by staying in the shade, protecting yourself with a hat and shirt when in the sun, and using sunscreen. Diet is also an important part of cancer prevention since what we eat has been linked to the disease. Physicians recommend diets that are low in fat and rich in fresh fruits and vegetables and whole grains. Certain vaccinations have been associated with the prevention of some cancers. For example, many women receive a vaccination for the human papillomavirus because of the virus's relationship with cervical cancer. Hepatitis B vaccines prevent the hepatitis B virus, which can cause liver cancer. Some cancer prevention is based on systematic screening in order to detect small irregularities or tumors as early as possible even if there are no clear symptoms present. Breast self-examination, mammograms, testicular self-examination, and Pap smears are common screening methods for various cancers.
    • farouk hamood
       
      This is logos because it is logical.
    • farouk hamood
       
      This website is useful for any information on cancer. It has many facts about cancer and how cancer is produced. I chose this website because I find cancer a very interesting topic and it has endless amounts of information.
    • farouk hamood
       
      This website is also full of rhetorical answers about cancer.
    • farouk hamood
       
      The website shows all different examples of ethos, pathos and logos, which also gives great examples of the rhetorical answers.
    • J.Randolph Radney
       
      Instead of a floating sticky note making general claims about the site, there should be specific comments where specific examples of rhetorical elements exist. The floating notes are for predominantly visual elements of rhetoric that cannot be highlighted.
    • farouk hamood
       
      One really important thing is that they use a white background and black text and the reason for that is because its proven that its the easiest to read and they would like for people to be able to read the context as much as possible. Also choosing the right combination of pictures and videos must have taken lots of time for them because its really important for them to target the right people.
Sabina Donnelly

Challenge Nike and adidas to cut the chemicals and detox our water - 2 views

  • Who will rise to the challenge and champion a toxic-free future? During a recent investigation, Greenpeace identified several major international clothing brands, including the sports giants adidas and Nike, linked to facilities in China that are releasing toxic chemicals into our water. Unfortunately, these facilities are just the tip of the iceberg. Across many countries, hazardous  chemicals are being released into our precious waterways, poisoning our water and threatening people and wildlife.Like any
  • oin us in challen
  • As much as 70 percent of China's rivers, lakes and reservoirs are affected by water pollution. During our recent investigations, Greenpeace identified links between a number of major clothing brands and textile factories in China that are releasing hazardous chemicals into our rivers.These chemicals are a serious threat to human health and the environment. Some are known hormone disruptors, whilst others can affect the reproductive system. Many of them don't break down in the environment, but instead build up in the bodies of animals and humans.
    • Sabina Donnelly
       
      Appeal to logic and emotion. By using these facts and statistics, Greenpeace is trying to engage the reader rationally and emotionally. As these chemical do not break down, we are now conscious of the fact that their presence is going to be a long term problem. Furthermore, Greenpeace states that these chemicals disrupt hormone function, making the situation more real and personal. Lastly, Greenpeace makes this issue hit home and persuades the reader to realize that this is not just an issue in China. Rather, across the ocean in North America, we too are affected by the use and release of these chemicals into water. The statement that these chemicals have been detected in polar bears makes the reader realize and question whether is it in our water as well
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  • ransported in our oceans, atmosphere and food chains. High levels of  cert
  • hey can also be found far beyond their original source,
    • Sabina Donnelly
       
      The intended audience of this video is young and active and are most likely to purchase merchandise from sportswear companies. This video uses a lot of symbolism as adidas and nike logos are prominent throughout. Furthermore, these companies' symbols are found in close proximity and correlation with the Greenpeace detox logo (asian style character "x") symbolizing unit between these companies and chemical free/reduced use.
  • If Nike and adidas learn from any of their champion athletes and superstars, they will know that every setback, every mistake, every wrong decision provides an opportunity to come back stronger than ever before.
    • Sabina Donnelly
       
      "Lay down the challenge" tab. This interactive module allows the reader to vote for who they think will be the first to change their business practice and limit or stop the use of harmful chemicals. After voting the polls become visible. I believe that the intended audience is actually Nike and Adidas themselves. It becomes a motivating factor for these companies to change as the winner of the poll is motivated to not disappoint its voters and the loser motivated to prove otherwise
  • "Lay down the challenge" tab. This interactive module allows the reader to vote for who they think will be the first to change their business practice and limit or stop the use of harmful chemicals. After voting the polls become visible. I believe that the intended audience is actually Nike and Adidas themselves. It becomes a motivating factor for these companies to change as the winner of the poll is motivated to not disappoint its voters and the loser motivated to prove otherwise
  • ain hazardous chemicals have even been found in polar bears!
    • Sabina Donnelly
       
      Graffiti appeals to a younger audience...same audience who is most likely to purchase nike and adidas goods.
    • Sabina Donnelly
       
      style of "detox" is a link between our North American culture and the textile producing factories in China. The black sillouette behind detox resembles the oozing of toxic chemicals
  •  
    Video publication by Greenpeace
Sabina Donnelly

Detox campaign | Greenpeace International - 2 views

  • Many hazardous chemicals can also be transported in our oceans, atmosphere and food chains and accumulate in places far away from their original source. They have been found to build up in the bodies of animals including birds, fish, whales, polar bears and even human breast milk. The problem and the solution are therefore not only a cause of local concern. This is a truly global issue.
    • Sabina Donnelly
       
      Again, this is aimed at readers who are far away from where this problem is occurring. It brings the issue close to home and hopefully motivates the reader to action
  • “Just do it”
  • ...17 more annotations...
  • “Impossible is nothing”
  • “Make the Change”
  • Of these brand owners, one group stood out in particular as the most likely champions of a toxic-free future - the world’s largest sports brands. Not only are these brands self-proclaimed leaders and innovators, but they have the size and influence to work with their suppliers to begin bringing about real change on the ground and eliminate the use and release of these hazardous chemicals.
    • Sabina Donnelly
       
      This rhetoric is aimed at Nike and Adidas. Greenpeace uses irony by highlighting these companies' slogans.
  • The alkylphe
  • nols and PFCs found in the samples are a cause for serious concern, as these chemicals are known hormone disruptors and can be hazardous even at very low levels
  • Clean w
  • ter is not only a basic human right - it is the world’s most threatened essential resource
    • Sabina Donnelly
       
      Greenpeace has gone to these companies' websites and selected quotes which express their commitment to environmentally friendly practices. This shows the hypocracy of these companies as they advertise green initiatives while they really do not know or control where their supplies come from.
  • 2/12 Play A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory.
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory.
  • Greenpeace
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory
    • Sabina Donnelly
       
      This photo and its caption have a lot of impact on the reader. The caption describes discoloured water which can be seen in the collector's sample bottle. Futhermore, the photo shows an odd yellow sludge/waste coming out for the pipe. In the background of the photo, you can see the turbid river water and smoggy air. What is particularily effective is the use of hyperbole. The odd looking sludge is the largest and central object in the photo, dwarfing the person standing next to it.
    • Sabina Donnelly
       
      another aspect of visual rhetoric that is used in this photo is accent. Compared to the bleak and grey background, the yellow sludge jumps out from the photo
  • At 6:00pm in the evening, a pipe on the north side of the Youngor International Garments City factory dumps large quantities of foul smelling waste water into the river
    • Sabina Donnelly
       
      Photo # 11 in the slide is particularily effective because the subject of the photo is covering his mouth and nose with his hand while looking down at the discoloured redish purple water coming out of the discharge pipe. When we read the caption, we find that he is doing this due to the terrible stench of the water. Both the caption and the subject's reaction in the photo make the experience more real for the reader as we can imagine the experience as if we were there.
  • Wastewater is intended to be treated at the treatment plant.
    • Sabina Donnelly
       
      Greenpeace uses irony in the photo and its caption. We see settling ponds of water in a textile factory and learn in the caption that it is supposed to be treated. The irony is that this is for show was chemical analysis of water shows that the water is not treated
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory
    • Sabina Donnelly
       
      This photo and its caption have a lot of impact on the reader. The caption describes discoloured water which can be seen in the collector's sample bottle. Futhermore, the photo shows an odd yellow sludge/waste coming out for the pipe. In the background of the photo, you can see the turbid river water and smoggy air. What is particularily effective is the use of hyperbole. The odd looking sludge is the largest and central object in the photo, dwarfing the person standing next to it. Sabina Donnelly 1 minute ago Radney's Business Writing Course another aspect of visual rhetoric that is used in this photo is accent. Compared to the bleak and grey background, the yellow sludge jumps out from the photo
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